Demand-Gen Report Interview on Need for New Sales Enablement Tools
The ROI Guy
OCTOBER 5, 2011
Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Third, continued and significant negative financial conditions have caused buyers to be more economic focused. There is a greater need for consultative insight to help close this gap.
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