Differentiation Focus Group Loyalty Pricing 
Tomorrow People
APRIL 27, 2022
Previous customer surveys, interviews, focus groups. This will depend on factors like market size, growth rates and price sensitivity. Large, fast-growing and price-insensitive segments are considered to be the most desirable because they tend to generate more revenue. Google Analytics. Social media analytics tools.
Tomorrow People
JULY 26, 2022
In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. There are a few things to keep in mind when hosting a focus group.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
JULY 26, 2022
In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. Focus groups. There are a few things to keep in mind when hosting a focus group.
Binary Demand
APRIL 8, 2024
The standard criteria include size, location, industry, revenue, buying patterns, loyalty, values, goals, structure, culture, and decision-making process. Customize your marketing mix (product, price, place, and promotion) to each segment and communicate your value proposition effectively.
Eric Mower + Associates
NOVEMBER 20, 2018
Commoditization is the enemy of differentiation. Confusion is different, but related, because meaningful differentiation among brands becomes so difficult given a plethora of choices. Commoditization doesn’t only mean selling something that is virtually identical in nature and substance. That’s important.
Launch Marketing
APRIL 18, 2018
By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). According to Deloitte , 62% of companies view customer experience delivered by the contact centers as a competitive differentiator. – Salesforce research. Customers want connection and resolution.
Hinge Marketing
AUGUST 23, 2017
Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. Uncover your differentiators. Find out how your pricing compares to the competition. Find out how important price is to your buyers. Quantitative. Find your competitive advantage.
Expert insights. Personalized for you.
288 
Let's personalize your content