Differentiation Examples Facebook Salesforce.com 
Hubspot
MAY 12, 2010
The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. Mention a Reputable Competitor As a Means of Differentiating Your Business “We are different from _ because __.” These are two examples of leveraging competitors to improve credibility and marketing reach.
Webbiquity
JULY 10, 2018
Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.
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Webbiquity
MAY 23, 2017
The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. One of the biggest examples of quirky creative in recent times, this campaign goes to show the importance of a well-thought out media strategy that spans across multiple channels to ensure effectiveness. Check out the video here.
Hubspot
JULY 3, 2014
You can even use it in your brand''s Twitter and Facebook cover photos, or put it into your email signature. In the example below, our social media manager Brittany Leaning created a countdown template for our INBOUND13 event and changed the numbers as we counted down. Subscribe to #RoadToDF14 for a chance to win a FREE #df14 pass.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. Crowd-sourcing moves into the mainstream. It’s inspired a movie. It’s inspired a movie.
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