KoMarketing Associates

DECEMBER 5, 2017

2018 is the year to dedicate more resources to video marketing — or allocate marketing dollars to get started if you haven’t yet. To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 11, 2018

Amazon’s shopping app is a good example of this. Because they are already using messaging apps to connect with loved ones, connecting with brands through apps like Facebook Messenger or WhatsApp is a natural extension of their online use. Mediapost also reports that attention span is another key differentiation for Generation Z.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

JULY 11, 2013

And as B2B marketers continue to struggle with differentiating their brand message, perhaps the first place to start is with their About Page. Examples include: References to organizations, memberships, and industry affiliations. Here aresome resources for setting up authorship: Google: Author information in search results.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 19, 2013

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. This post does a great job describing some of the changes being made and providing detailed, real-world, examples for each. Ryan Young (Content Marketing Strategist).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JULY 1, 2014

Examples include conversational search and more specific brand / name-based queries. This video defines what the framework of what constitutes a paid link, including the obvious (like outright solicitation) and not so obvious examples like paid endorsements, gifts versus loans, and other questionable compensation or exchange scenarios.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JULY 24, 2013

We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. Even if you have the greatest collection of resources for gathering information, failing to properly interpret or execute communication will set your team back significantly.

SEO 120

SEO Peer-to-peer Ethics B2B 120