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B2B Marketing Trends: Customer Marketing and Content Personalization Tactics

Launch Marketing

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

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Social Media Tips for Any Size Manufacturing Marketing Department

Brandpoint

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. The Journey of Transitioning #CMWorld 2020 to a Virtual Event.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). Simplifying and personalizing the buying process is now the key differentiator. HubSpot ). KoMarketing ).

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

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Top 7 Hashtag Marketing Strategies for 2020

Valasys

Event hashtags are an effective hashtag marketing tactic that can be used for both annual or seasonal events. As an event isn’t forever, event hashtags have a start and end date. Event hashtags compel users to sign up and create conversions around an event.