When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. Just, y’know, for instance. Introduce a fresh spin.
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