Industrial Marketing Today

AUGUST 16, 2011

Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. On YouTube, I found a video from CARR Machine & Tool Company that takes a refreshingly different approach to differentiate the company by putting the focus squarely on the customer.

Social Media 60

Social Media Effectiveness Media Work Management 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 11, 2011

Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. There is very little to differentiate one from another. The content from one of his slides summarized nicely what it means to market engineering services. They are freely available to all site visitors.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

DECEMBER 15, 2011

This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year. More marketers are now applying SEO criteria like ranking and the number of inbound links to evaluate the effectiveness of their content marketing strategies.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60

Industrial Marketing Today

NOVEMBER 17, 2010

If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. As a result, many industrial companies remain in the dark about the power of content for inbound marketing. Content takes care of branding too.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60