Onalytica B2B

OCTOBER 4, 2017

These would include an increase in positive brand awareness across the industry, or the vanity metrics of shares and impressions – AKA the outputs. In order for you to effectively measure the success of your influencer program, it is important that you have done the ground work and established your objectives at the beginning.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

DECEMBER 7, 2017

Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. These are the influencers that you have chosen to actively engage, build relationships with and work with. How many influencers are they working with? Is this positive or negative?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

SEPTEMBER 27, 2017

Well – the exact same goes for working with influencers. The reason influencer marketing works, is that consumers have much greater trust in individuals than they do brands; they trust humble opinions from their peers more than they do advertising. Social Media Strategy to understand what channels and tactics will work best.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

JULY 16, 2018

Organisational change and skills development. Such as Health Care consultants, FinTech keynote speakers, Politicians or Developers for example. Listen – Track influencer posts and surface outreach and content sharing opportunities. Customer journey mapping. CRM is not a platform, it’s a strategy.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129