Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. What kind of content do customers want?

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

ClearVoice

NOVEMBER 11, 2022

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Matching your marketing message with your buyer personas will help you increase free trial signups.

Conversion Rate 103

Conversion Rate Conversion Tips Marketing Analytics Tools 103

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Matching your marketing message with your buyer personas will help you increase free trial signups.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Delivra

NOVEMBER 14, 2018

If you can crack the code for sales and marketing alignment, your company may see significant gains in revenue. Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. Plus, you have a powerful tool for aligning your sales and marketing teams.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Navigate the Channel

JUNE 7, 2023

#1 56% of B2B companies incorporate digital marketing, according to WebFX. Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. An excellent example is geo-targeted paid ads. Digital marketing allows B2B companies to track and measure their results.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

KoMarketing Associates

FEBRUARY 16, 2016

Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. But, what kinds of skills are needed to become a content marketing all-star? 87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. They’ve been trained to think search is the quickest way to find what they need, which means the common UX is failing them. Start there before testing new designs. Be aware of HiPPO demands.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. 2022 BEST SOFTWARE LIST. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

MARCH 14, 2013

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48