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KoMarketing Associates

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Research opportunities to get your blog posts submitted or syndicated on third-party sites.

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6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Facebook is likely the largest live streaming social media platform, outside of YouTube. Customer spotlights or interviews. Industry news coverage.

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There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

Yet another had limited resources for content development and site management (thought they recognized the significance), but a primary goal was to diversify their lead funnel with organic search. Basic keyword research review. Do you find vendor solution pages, research reports, or blog posts and articles? RavenTools.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. WordPress is also onboard and announced that it’s developing a plugin for the AMP standard as well. The Demise of Google+. Image Source.

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How To Generate More MQLs from a B2B SEO Program

KoMarketing Associates

Oftentimes, we focus so much on the copy and design that communicates offerings that we ignore how effectively or easily visitors can get in touch to learn more about them. Research suggests that 59% of B2B executives prefer to watch a video than read text. Content Marketing Asset Cross-Linking. Call-to-Actions in Video Assets.

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5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. According to research from Google, 90% of B2B researchers who are online use search specifically to research business purchases. Be Patient.

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Free Content Tools to Give Your B2B Content a Little Extra

KoMarketing Associates

Free Content Research Tools. Most people have heard of Answer The Public , but that’s because it works in offers valuable insights that often aren’t available with many other free research tools without a barrage of ads and pop-ups. Free B2B Content Design Tools.