Unbounce

JUNE 1, 2021

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. What Is Retargeting, Really? Request a demo. The folks at Periscopix are excellent at this.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Aberdeen

NOVEMBER 5, 2019

However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. Social media ads, Google Ads, PPC ads, industry forums, conferences, trade association websites all have their place.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

QuanticMind

SEPTEMBER 28, 2018

If you have any kind of PPC advertising strategy in place, it’s likely you have the basics down. Bid Optimization Tip 1: Look for keyword intent. It might be surprising but a number of PPC advertisers are either inadequately tracking conversions or aren’t doing so at all. The same goes for keyword bid optimization.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

TrustRadius Marketing

APRIL 23, 2021

Customers may visit a website, demonstrate interest, and become a potential lead for the sales team. In summary, this form of marketing relies on a self-directed buyer’s journey of earning interest. PPC (pay-per-click) ads allow you to mitigate costs when an ad is less effective.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

SEPTEMBER 9, 2022

Paid media campaigns may include any combination of pay-per-click (PPC) advertising, display advertising, social media advertising, search engine marketing (SEM), and so on. Paid search, also known as search advertising and SEM, is a form of PPC that involves the placement of ads on search engine result pages (SERPs).

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

SmartBug Media

OCTOBER 9, 2019

Promoting the content to new contacts in your pipeline who have demonstrated interest in the topic via email. Ways to do this include: Sending the updated version to contacts who downloaded an earlier version via email. Adding the content to existing lead nurture programs where it best aligns in the Buyer’s Journey.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Hubspot

JULY 19, 2019

For the leads who subscribed to our blog, we might look at what content they're regularly consuming, or information we know about the company they work for, in order to ensure the ads they see reflect the topics around which they've demonstrated interest.

Hubspot 74

Hubspot CRM Budget Programs Lead Scoring 74