Remove sales

B2B Memes

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Can Content Save Publishers? Only If They Wake Up

B2B Memes

We have talked about circulation numbers, demographic readership, readers per copy, and potential/actual ‘exposures’ to ads. Though there has been plenty of lip service by the sales, marketing, and circulation types that largely dominate trade publishing, their real interest and belief in content has all too often been minimal.

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Breaking News: People Who Like Print, Like Print

B2B Memes

These results, according to Readex sales director Steve Blom, “help publishers prove to advertisers—whose own ideas regarding usage may be terribly wrong—that professionals haven’t replaced one media form with another.”. We always found that our publications were generally liked the best and read the most frequently.

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