Outbrain

FEBRUARY 21, 2019

According to Forrester , it costs 5 times more to acquire a customer than to retain one. Personas are a one-page, easy-to-read document that attempts to summarize the demographics, psychographics, pain points, incentives, hopes, and dreams of your customers. Creating that emotional connection is not easy. Why keep customers?

Resource Management 37

Resource Management Loyalty Distribution Psychographics 37

Valasys

JULY 29, 2019

According to Forrester, brand equity is considered an important metric by 15% of the B2B executives. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. According to a report by Forrester, B2B marketing teams allocate more budgets to in-person events than any other form of investment. .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. This profile should also include characteristics such as demographics, psychographics (prospect behaviors), and communication preferences. And B2B salespeople are a big reason why it’s growing.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Valasys

NOVEMBER 4, 2019

According to research from Forrester, 77% of the customers choose, recommend or pay more to brands serving personalized service or experience & a survey from Magnetic/MyBuys found that 58% of customers were able to exchange their personal information for more personalized experiences.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Running retargeting campaigns based on target demographics. Psychographics: Includes factors such as personality, values, opinions and lifestyle. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

B2B Digital Marketer

OCTOBER 19, 2020

What I always say and great marketers know and great salespeople know, you always want to focus in on your ideal customer profile, not only the demographics, but the psychographics, what are their problems? Not just on a demographic level, but on a psychographic level of what are their problems, what are they up against?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Content Marketing Institute

MAY 28, 2018

Other features of predictive modeling include: influencer analysis, demographic and geographic recognition, behavioral patterns, guided topic creation and configuration, advanced text analysis, and so on. You also can segment users based on psychographic segments – gender, location, Twitter activity, etc. Click to enlarge.

Lead Ranking 104

Lead Ranking Social Media Tools Lead Scoring 104

ClearVoice

NOVEMBER 11, 2022

The definition of your audience — including demographics and psychographics — will allow you to better determine the types of content your organization should create and how to distribute it. Forrester ). These considerations include: 1. You must define your audience before building a content marketing business case.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Martech

FEBRUARY 11, 2022

89% of online businesses already invest in personalization, according to Forrester, and data from Statista found that 60% of marketers claim their digital content is extensively personalized. Knowing what they’re interested in, what they’ve purchased before — even what demographic group they belong to — is essential.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119

Navigate the Channel

JUNE 7, 2023

Using digital allows B2B companies to refine their marketing efforts and tune them to their audiences, demographically and psychographically and—of course—geographically. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65