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[new research] 2022 New Mover Trends Report – Meet Today’s New Movers

Porch Group Media

New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

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New Movers: 2022 Home Improvement Trends

Porch Group Media

So how are new movers taking on this idea of making their new house their own unique home? Top Home Improvement Projects for New Movers in 2022 We’ve done a deep dive into analyzing the progress, planning, and completed work new movers took on in 2022. Some say a isn’t a home until you put your unique stamp on it.

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5 Key Advantages MoverTech Provides Your Mover Marketing Campaign

Porch Group Media

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Benefits MoverTech Provides Your Mover Marketing Campaign.

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Targeting New Movers Throughout the Entire Move Journey

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. Likely Movers.

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Are You Using Intent Data in Your Marketing Strategies? Nearly 7 in 10 Marketers Are Planning to Do So

Porch Group Media

While intent data has been discussed for some time in B2B marketing, B2C marketers should also be focused on using intent data in their outreach. According to new research by Ascend2, 94% of marketers agree that using data to track purchase intent will give marketing and sales teams a competitive advantage in the year ahead.

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The Car Shopper’s Journey – Tactics to Reach In-Market Buyers

Porch Group Media

Consumers with unaided brand awareness account for only 23% of total awareness, yet generate 60% of all purchase consideration and 90% of purchase intent. In fact, shoppers with unaided awareness have 10 times the purchase intent as those with aided awareness. . Trigger data such as economic changes or new movers.

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Customer Data Platforms: What it is and Why You Need One

Porch Group Media

Most do not offer third party data sources inherently built into the system to fill in the missing blanks, add additional demographic and behavioral insights and even insights into active purchase intent. Cross-sell/Upsell: Abandoned Cart, Abandoned Browser, Next Best Offer, First Order. Wikipedia). Learn more.