Vidyard

NOVEMBER 6, 2018

This memorable sales team uses fun and creative videos to leave a lasting impression. Winner: Listen360 Runners-Up: AlayaCare, Datadog Honorable Mention: Bizible (a Marketo company), TimeTrade Listen360 challenged their ordinary sales outreach process by getting their reps to interact more directly and personally with key target accounts.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings. Media Contact: Sandy Pell, Sr.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

FEBRUARY 13, 2020

Jostle , a technology company that provides organizations with an engaging intranet platform, is using one-to-one video in their outbound sales process and online product demo videos to educate more leads faster than ever. million in revenue influenced by video within 12 months of implementing Vidyard. Digital 22: Generated £1.6

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Content4Demand

NOVEMBER 10, 2020

When they realized that “sorry we missed you” weren’t helping, they looked at other options, such as LinkedIn Live, to give attendees another option to join webinar programs. Perhaps another platform would better suit your audience needs right now, like E2open found with LinkedIn Live. Engage differently. Explore and experiment.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings. Media Contact: Sandy Pell, Sr.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

NOVEMBER 6, 2018

Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 6, 2018

This memorable sales team uses fun and creative videos to leave a lasting impression. Honorable Mention: Bizible (a Marketo company), TimeTrade. Listen360 challenged their ordinary sales outreach process by getting their reps to interact more directly and personally with key target accounts. Winner: Listen360.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . Common tool used: Marketo. . #4: Dollah bills y'all.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

NOVEMBER 6, 2018

Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers. Runners-Up: CPower, Marketo. Winner: Impulse Creative.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

SalesIntel

AUGUST 21, 2023

It removes friction within your sales pipeline and helps convert more leads into clients. If you’re a B2B software provider, you can enjoy this benefit by sending out personalized demos or case studies that match the prospective client’s industry or specific pain points. HubSpot, Marketo), analytics tools, and more.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Vidyard

NOVEMBER 6, 2018

Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers. Runners-Up: CPower, Marketo. Winner: Impulse Creative.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Linkedin Ads. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Directive Agency

AUGUST 28, 2017

These attributes might involve annual company revenue, acquisition cost, purchase size, sales cycles, and so on. Firmographics give you a better picture of your audience, allowing you to create highly targeted sales and marketing strategies based on their wants and needs. Linkedin Sales Navigator. Image Source ).

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40

DiscoverOrg

SEPTEMBER 14, 2018

If you answer “yes” to these 4 questions, this Dreamforce session is for you: Have a long and complex sales cycle. Have lots of decision-makers involved in sales cycle. A stylin’ soiree with networking, demos galore, and heavy-weight speakers from SiriusDecisions, Forrester, Salesforce? Meet you there!

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

Metadata

JUNE 9, 2020

Enable Sales to use the asset in prospecting and sales cycles. Request Demo form on the asset Confirmation/Thank You page (try Clearbit Forms here). Think about Hubspot, Intercom, or Marketo’s content strategies. Company-wide email signatures. News banner above the nav. Call-to-action on blog posts.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

DiscoverOrg

MAY 7, 2019

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

SEPTEMBER 17, 2018

If you answer “yes” to these 4 questions, this Dreamforce session is for you: Have a long and complex sales cycle. Have lots of decision-makers involved in sales cycle. A stylin’ soiree with networking, demos galore, and heavy-weight speakers from SiriusDecisions, Forrester, Salesforce? Meet you there!

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Zoominfo

APRIL 23, 2020

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

SalesIntel

APRIL 19, 2021

However, according to Marketo, 96% of website visitors will not make a purchase or submit a form. Identify visiting companies, as well as the particular material they are interested in, to shorten your sales cycle and ultimately help you boost sales. Request a SalesIntel Demo. Request a SalesIntel Demo.

Account Based Marketing 96

Account Based Marketing Ideal Customer Profiles ABM Paid Content 96

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. And then you might get the more advanced marketers that say, okay, so I’m getting 90 percent of my social traffic from Twitter, five percent from LinkedIn, whatever percentage from Facebook—that’s very generic.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Engagio

JUNE 2, 2020

Have you ever taken a meeting or demo of a product, only to later get retargeted by their ads yelling at you to “get a demo now!”? They can manage ad audiences so that the moment a meeting is recorded in your system, they’ll be removed from the ad audience for your “get a demo now!” Orchestration in action. Problem solved.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Have you ever taken a meeting or demo of a product, only to later get retargeted by their ads yelling at you to “get a demo now!”? They can manage ad audiences so that the moment a meeting is recorded in your system, they’ll be removed from the ad audience for your “get a demo now!” That didn’t feel personal or relevant, did it?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Terminus

JULY 31, 2018

You can truly align sales and marketing activities to convert these accounts into opportunities. These aren’t accounts that were reluctantly talked into taking a demo; they were actively researching your product, so they will convert into opportunities more quickly and go through the sales cycle faster. Low Engagement.

Sales Management 20

Sales Management Top of Funnel Allocation Account Based Marketing 20

Vidyard

OCTOBER 20, 2015

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines uses video extensively throughout the buying journey and has invested in a technology stack that enables them to maximize engagement in content, track viewers to improve lead scoring and nurturing, empower sales with customer insights and understand the ROI of video investments. Best Explainer, Infographic or Whiteboard Video.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Ambal's Amusings

AUGUST 27, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Offer demos or low-cost or free needs assessments. What if you don't know where prospects are in their buying cycles? Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Vidyard

JANUARY 6, 2022

LinkedIn Video Statistics 3.4 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Trend #2: Post-Sale Teams Embrace Video 2.1 Recommended Video Type: Demo 3.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Albacross

JUNE 26, 2018

You might need to provide extra training or support , especially for your reps who don’t have much B2B sales experience. Marketo and LeadSimple are both good bets). Next on our list of B2B sales techniques? Data from LinkedIn shows that case studies are the most effective form of marketing when it comes to B2B sales.

B2B Sales 63

B2B Sales Top of Funnel Work Management Marketing Management 63

Adobe Experience Cloud Blog

MARCH 9, 2011

According to some industry rules-of-thumb: A 5% increase in selling time can yield a 20% increase in revenue, a 1% increase in pipeline value can yield a 25% increase in revenue, and a 15% decrease in the length of the sales cycle can yield a 30% increase in revenue. If Sales Development were an engine, lead scoring would be the oil.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

Vidyard

FEBRUARY 2, 2021

LinkedIn Video Statistics 3.4 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Trend #2: Post-Sale Teams Embrace Video 2.1 Recommended Video Type: Demo 3.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Adobe Experience Cloud Blog

JANUARY 3, 2018

Tap into relevant LinkedIn groups to understand what your target audience talks about most of the time. Product Demo. A product demo is useful especially for B2B products & services, whose value may not be apparent. In fact, you can even add a lead capture form right at the end of your demo video. Wrapping Up.

B2B Marketing 134

B2B Marketing Video Marketing Lead Scoring Lead Ranking 134

Full Circle Insights

MAY 20, 2022

If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) If you’re working in an ABM framework, you may be able to identify actions taken by people in the targeted account and infer from their role where the business is in the sales cycle.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

SnapApp

JANUARY 11, 2018

Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . You don’t want to be asking for a customer’s phone number once when they get a white paper on their laptop, and then another time when they sign up for a demo on mobile.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Adobe Experience Cloud Blog

JANUARY 10, 2018

They’re engaged, but they need nudging into the sales cycle. Education, tutorials and product demos. You should also be careful to map the topic and format to the right stage of your funnel and sales cycle. As mentioned above, product demos are only useful for those using (or ready to use) your product.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Valasys

APRIL 4, 2023

Outbound lead generation can also help reduce the time a lead spends in the sales cycle. By proactively reaching out to potential customers, you can qualify and nurture them before they enter the sales cycle. You often overlook the power of LinkedIn as a lead-generation tool.

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52