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11 Strategies to Level up Your Sales Game

Salesforce Marketing Cloud

Let’s face it: Hard sells and flashy demos can be effective ways to close. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. Shifting your focus to offering value and solutions is the way forward. But not always.

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6 integrations to get more from your social media management platform

Sprout Social

We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., We get it, it can be overwhelming trying to figure out which integration is right for you, and what value it even brings. Lead management & CRM.

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17 LinkedIn Sales Navigator Secrets All the Best Prospectors Know

Hubspot

LinkedIn Sales Navigator is a fantastic resource. That means more time for high-value activities like calling people or giving demos. That means more time for high-value activities like calling people or giving demos. Integrate Sales Navigator with your CRM. Using another CRM, or not using one at all?

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20 Email Segmentation Ideas and How to Set Them Up

Predictive Response

This article will review email segmentation ideas based on CRM data and recipients' behavior. The data you have in your CRM is general, and email segmentation helps you to divide your subscribers into small groups based on demographics, similar traits, or behaviors. So why do some email marketing campaigns fail?

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10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business.

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5 Ways to Immediately Boost Account Based Marketing (ABM)

markempa

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. In the interview, we talk a little shop about the fundamentals of account based marketing, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward.

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The 12 Best AI Assistants for Sales Teams

Hubspot

Of top-performing sales organizations , 57% have harnessed AI for forecasting, understanding customer needs, and competitive intelligence. Sales, with its data-intensive nature, generates vast amounts of unstructured data. AI sales software structures data, analyzes sentiment, and finds patterns that need a closer look.