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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Paid Search.

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How do you allow prospects to get closer to your product?

Anything Goes Marketing

It amazes me at times when I go to websites and when I want to demo or test drive a product I'm either given a message such as "Fill out a form and someone will contact you", sent to a fact-sheet with boring statistics or a powerpoint presentation opens that shows me nice pictures of happy people. back to the microsite.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Is it worth it to make these personalized adjustments?

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How to Adjust Your Landing Pages For Search

Anything Goes Marketing

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

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The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs

Hubspot

This criteria is what will trigger your smart content generator to display certain CTAs to different website visitors. On the other hand, for a visitor with a marketing or sales qualified lead lifecycle stage who would lie in the evaluation or purchase stage, you'd map more product-focused offer such as a free trial or a product demo.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. For B2B complex product sites, it’s lead generation: register for a webinar, arrange a demo, download a white paper or ebook, or contact us. YouTube video rank tracking (monitor keyword rank for your videos, too).