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B2B email marketing: A concise guide to boost your marketing efforts

Scoop.it

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them. Lead capture tools.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Our experts are happy to share our understanding of the market with you, free of charge. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. is a content marketing analytics platform designed specifically for measuring the performance of content.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. Why do some people buy and others don’t? Kissmetrics.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Defining your goals will help you choose the platforms and ad types that are best suited for your marketing needs. Generate leads. If your priority is to generate leads, then you can explore using Facebook’s lead capture ads. The ones you focus on should depend on your business type and other marketing strategies.

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14 Lead Generation Form Examples (That Convert Visitors Into Customers)

Optinmonster

We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful. What is a Lead Generation Form? What Do the Best Lead Capture Forms Have in Common? That way the sales team can tailor marketing materials for different leads.

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools?

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How to Write a Sales Page That Actually Converts

Optinmonster

Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” That means any marketing and advertising budget you’re spending to promote your products will be wasted. Plus, we’re going to teach you how to create the perfect sales letter funnel.