Lattice

MAY 2, 2016

Executives from Oracle, Integrate, Demandbase, MediaMath, 6Sense, Mintigo and Lattice Engines participated, and discussed the key reasons why data-based ABM programs are driving higher conversion rates and increased alignment between marketing and sales.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

MARCH 22, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. They bring several capabilities to bear.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. They bring several capabilities to bear.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

APRIL 22, 2016

Companies in all industries, and of all sizes, are recognizing that by aligning marketing and sales against the same accounts they can increase the efficiency of their revenue pipeline, and improve the bottom line. Continuing with the theme of putting ABM into action, Demandbase also launched the ABM Alliance at the conference.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

JANUARY 6, 2016

Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. Need to jump start the morale of your sales team with a little friendly competition? 7 Predictive Marketing Ideas. Here are a few ideas from our customer base to get you started. Field Events. Call Blitz.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100