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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

The blog is divided into four main categories—marketing, sales, service, and website—and keeps marketers in all roles at the forefront of inbound marketing trends and best practices. How to Bridge the Gap Between Sales & Marketing Teams. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. Demandbase.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

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How to Maximize Your Webinar Effectiveness With Proven Best Practices

Vidyard

Who doesn’t love a good webinar? Webinars are a powerful, inexpensive way to connect with your target audience and they have all of the four major food groups of great content – real-time, measurable, engaging, and most importantly, re-useable. According to ON24, 5.8

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15 B2B case studies show how content marketing drives ROI

Biznology

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. IBM : developed a social sales program for their inside sales team.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. Nowadays, it’s fairly common to look for a job of an SEO manager, SEO outreach specialist, SEO content writer, etc.”. SEO Brought Content Discovery to New Level. Additional Resources. White Papers.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). There blog motto, “Your Daily Dose of Inbound,” is spot on considering their endless unique posts about holiday marketing, best Chrome SEO add-ons, inbound sales, and so much more. Marketing, sales, customer service, IT, and more.