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PR and Marketing Professionals See Responsibilities Overlapping in Near Future

KoMarketing Associates

The “Global Communications Report 2017” from the USC Annenberg School for Communication and Journalism recently discovered that 45 percent of in-house PR professionals believe public relations will become more closely aligned with marketing in the next five years. About 47 percent of PR agency professionals said the same.

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Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Justin currently leads social and influencer marketing for Demandbase. Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing.

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10 Books to Make You a Better Marketer

DemandBase

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. The New Rules of Marketing and PR. Thanks, Brandon.

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Would You Invite Someone Over & Then Not Let Them In?

DemandBase

We invest in display advertising, PR, SEO, SEM, content, and various social channels. In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. appeared first on Account-Based Marketing – Demandbase. Start Simply. Just don’t do it on Saturday night.

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“Why Would you ever do Marketing Unless it was Account-Based?”: Conversations with our Partner Agencies

DemandBase

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program? We can’t afford to be agnostic.

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“Why Would you ever do Marketing Unless it was Account-Based?”: Conversations with our Partner Agencies

DemandBase

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program? We can’t afford to be agnostic.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR. Lastly, there are several solutions for digital PR , including Cision and Meltwater that provide a way to better reach the right influencers and tell a firm’s story.