ViewPoint

JANUARY 26, 2012

Let me go out on a limb and propose the top five media for your lead generation toolkit. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Now, you are probably wondering why I did not include email on this list of top five media for prospecting.

B to B 120

B to B netFactor Media SEM 120

NuSpark Consulting

DECEMBER 18, 2011

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. DemandBase has a similar structure. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Biznology

MAY 29, 2013

You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. B2B Marketing Blogging Content Marketing e-Commerce Internet Marketing Organic Search Search Marketing Social Media Marketing Web Site Search Webinars Website'

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80