Engagio

MARCH 29, 2021

Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX). Harnessing intent for personalized messages that resonate. So how do we deliver personalization that captures our target accounts’ attention?

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Bound360

JANUARY 18, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. We will publish a new post each week.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

MARCH 23, 2020

In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? To answer this question, let’s first break down the components that comprise “Intent Data”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

The Point

AUGUST 25, 2020

Was Intent Data used? . – How is your ICP defined? Industry, Company Size, Installed Technologies, Other). Target Account List. – Has a Target Account List been defined? If so, how? What role did ICP play? Account Tiers. – Is the Target Account List separated into tiers? How are those tiers defined? Contact Data.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

SEPTEMBER 26, 2018

That principle is what has driven the partnership between Salesforce Sales Cloud, Pardot and Demandbase. The expansion of our partnership announced today, introducing Demandbase for Salesforce Pardot , will allow B2B marketers to access Demandbase’s anonymous website engagement and intent data within both Salesforce Pardot and Sales Cloud.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63