Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

MARCH 29, 2021

Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX). Harnessing intent for personalized messages that resonate. So how do we deliver personalization that captures our target accounts’ attention?

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

The Point

AUGUST 25, 2020

Was Intent Data used? Contact Data. – To what extent do you have contact data already in place for target personas within target accounts? Industry, Company Size, Installed Technologies, Other). Target Account List. – Has a Target Account List been defined? If so, how? What role did ICP play? Account Tiers.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

MARCH 23, 2020

In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

SEPTEMBER 26, 2018

That principle is what has driven the partnership between Salesforce Sales Cloud, Pardot and Demandbase. Our vision is to create a seamless, integrated ABM experience for sales and marketing aligned around consistent data utilized with their core technologies.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132