The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. For others, it’s identifying a target account list. Filling those gaps will make you better prepared to reap maximum benefit from a fully-deployed ABM strategy. Ex: reach, engagement, engagement minutes, account coverage, meetings).

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

MARCH 29, 2021

Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX). Harnessing intent for personalized messages that resonate. So how do we deliver personalization that captures our target accounts’ attention?

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

DemandBase

SEPTEMBER 26, 2018

But there was still a need for integrating marketing, sales, and 3rd party data in a way that could provide actionable insights and deliver stronger key account relationships over time. That’s why many B2B marketers have added Account-Based Marketing (ABM) to the stack as a third, essential technology.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

DemandBase

MARCH 23, 2020

Either way, you’ll be glad of the higher return across lifetime value (LTV), win rates, and customer retention that ABM delivers over traditional marketing efforts. In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. You guys do some amazing work in the space, but I’ve been particular impressed with the work you and your team have done with influencers and to create influence among third party experts in the market.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41