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How Demandbase Is Evolving Past Third-Party Cookies

Engagio

In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. In reality, the announcement from Google is specifically referring to the deprecation of third-party cookies. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies. The Basics.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Why B2B Marketers Should Be Using Content Syndication

NetLine

How B2B Marketers Use Content Syndication to Generate Leads. While some Marketers use content syndication solely as a means of amplification to grow their audiences, many B2B demand gen Marketers use it as a part of their lead generation strategy. . That’s not the definition of a ‘good lead’.”. “A

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; SEO for Salesforce - a free app on the Salesforce AppExchange that enhances Web-to-Lead functionality by automatically capturing marketing intelligence data through Google Analytics. .

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • Use data–intuition often leads down the wrong path. • Google does a good job of this with the help information for their various tools. • Greg Ott , Demandbase.

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Match Rates Unmasked: Unraveling the Mystery of Business Traffic Identification!

Engagio

A core component of Demandbase and our market is the ability to de-anonymize web traffic. For transparency purposes, Demandbase participates in account identification data bakeoffs all the time. Even if you deployed the tag on the same pages and compared the match rates using the same timeframe. appeared first on Demandbase.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Pricing starts at about $300 per month. Based in the U.K.,