PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. On the other hand, marketers lack visibility into why deals move slowly or lose momentum after the handoff.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Bound360

AUGUST 9, 2017

The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? ZoomInfo – Has diversity of integrations and strong data appending functionality to existing leads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45