Customer Experience Matrix

JULY 11, 2011

The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses. Is the marketing automation bubble about to burst?

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Most pipelines execute as batch processes, either on demand or on a user-specified schedule. Openprise also integrates today with Google Apps and the Amazon Redshift database. Some can run in real time through API calls.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. b2b marketing automation demand generation software marketing technology Raab VEST report' If there’s a logical connection between those businesses, I don’t want to know about it.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

MARCH 26, 2015

This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2011

This is by far the most popular strategy among vendors, presumably because it increases sales by placing the fewest demands on buyers. This is a much less common strategy, in part because it's technically demanding and expensive to execute. Simple systems let marketers get started with minimum preparation. full service.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

APRIL 26, 2011

HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. See my List of Demand Generation Vendors for other options. MakesBridge is another contender.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

AUGUST 2, 2012

We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix. Revenue figures tell a similar story, as does revenue per client. million) and the $70 million in 2012 revenue hasn’t happened yet.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

APRIL 20, 2010

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Tags: marketing sales alignment lead management demand generation.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

JULY 31, 2012

It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

DECEMBER 27, 2010

I excluded HubSpot because it is a fundamentally different product.)

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

FEBRUARY 1, 2012

The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. After rooting around in the numbers like pig hunting truffles, here’s what I dug up: Core marketing automation is growing fastest. Myth busted.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 26, 2009

Presumably this was the result of the survey method – an online survey based on email invitations to the lists of King Fish and co-sponsors HubSpot , Junta42 and Upshot Institute. Tags: custom content king fish media marketing measurement social media online marketing custom media demand generation.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

OCTOBER 2, 2011

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. allowing other companies to offer functions and services to HubSpot customers.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

FEBRUARY 6, 2013

Of the other major vendors, Marketo and HubSpot have both been quiet recently. Only Infusionsoft kept up its 50% rate in both years. All told, then, I was expecting the industry growth rate to fall compared with last year’s estimated 60%, which itself might need some downward revision.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

JANUARY 10, 2012

I’ve revised my big list of demand generation vendors to reflect this. The company is setting up alliances with external consultants to help meet the demand. She tells me nearly all of her clients are larger than that. Albee also pointed to Genoo’s pricing as a reaction to customer requirements.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 11, 2011

Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. . - total employees comes to about 470 (I have to make guesses for a couple of small vendors and reduce the Silverpop total to account for its large B2C business).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

FEBRUARY 9, 2012

As I pointed out last week , it’s no coincidence that four of the five largest vendors are venture-funded (six of seven, if you include Infusionsoft and HubSpot ). Another factoid that makes the point even more clearly: three of the four fastest growing received major new funding in the past year.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 12, 2013

Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. One is greater concentration among the industry leaders. My primary measure is employee counts, which are revealed by more vendors than revenue.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 23, 2010

These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. Tags: revenue generation demand generation marketing automation integrated systems small business software. (Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.)

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 17, 2010

But my idea of "inbound marketing" is more along the lines of HubSpot , which provides search engine optimization, paid search campaign management, social media monitoring and posting, blogging, and Web content management. These features are certainly useful. If nothing else, this gets them Geek Style Points.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 12, 2010

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) Integration will be the new mantra.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120