Webbiquity
JUNE 20, 2023
Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Her little white bunny tends to reply to your emails when she is on vacation.
KoMarketing Associates
APRIL 7, 2021
A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
JANUARY 19, 2021
Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet. Photo by Behnam Norouzi on Unsplash.
Oktopost
OCTOBER 26, 2022
There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. It’s no surprise that Melinda relies on LinkedIn to reach her target audience, understand their career path, and generate pipeline. Catch all episodes here. Episode Summary.
Zoominfo
NOVEMBER 1, 2018
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?
The Point
NOVEMBER 27, 2018
Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. Are B2B marketers ignoring a huge opportunity?
The Point
DECEMBER 13, 2019
I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. The demand for better attribution will also pressure the big ad platforms – Google, Bing, Facebook, LinkedIn – to create more robust reporting options.
Expert insights. Personalized for you.
309 
Let's personalize your content