PathFactory
MAY 29, 2022
A scoring methodology used to determine when a potential prospect is engaged enough to be considered a “marketing qualified lead” (MQL) so this can be passed along to sales for further follow up. Demand Gen team can specify the value of the threshold, ex. Using PathFactory Data in your Eloqua Lead Scoring Model.
The Point
JANUARY 13, 2015
As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.
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ANNUITAS
NOVEMBER 10, 2010
We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.
Customer Experience Matrix
SEPTEMBER 1, 2010
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid.
Ledger Bennett
MAY 29, 2018
Repeat this cycle for your ‘Consider’ and ‘Decide’ audiences, and you my friend, have a connected approach to media and email nurtures that accelerates your audiences through to MQL via all available channels. In fact, I see a big opportunity on the horizon for our clients’ LinkedIn Lead Generation Forms – What’s All the Fuss About?
ViewPoint
JULY 11, 2011
Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. Significant market competition from established packaged and on-demand vendors. The sales cycle may grow longer as larger companies are targeted. Target market challenges.
PathFactory
DECEMBER 17, 2018
As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL? And that’s a big problem. Food for thought.
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