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Nurture – Lead Score

PathFactory

A scoring methodology used to determine when a potential prospect is engaged enough to be considered a “marketing qualified lead” (MQL) so this can be passed along to sales for further follow up. Using PathFactory Data in your Eloqua Lead Scoring Model. Lead Score. What Is It? Value Proposition. Create the Event Sessions.

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Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

ANNUITAS

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. There are two dimensions that make up an MQL, fit and engagement.

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How to Measure Email Success in 2015: A Call to ROI

The Point

That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. MQLs/Cost Per MQL. To measure the type of revenue performance that I describe, you’ll need software tools that empower you to do so. SQLs/Cost Per SQL.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid.

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How To Enable B2B Content Bingeing

PathFactory

As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL? And that’s a big problem. Food for thought.

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Winning with Audiences – Connecting Email Nurtures and Media Campaigns

Ledger Bennett

Repeat this cycle for your ‘Consider’ and ‘Decide’ audiences, and you my friend, have a connected approach to media and email nurtures that accelerates your audiences through to MQL via all available channels.

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Getting Started Guide for Marketing Automation

The Effective Marketer

Make sure that you have documented (yes, written somewhere so that everyone can see) a few important definitions such as: What is a lead (and expand it to include MQL, SQL, SAL and any other relevant lead stages)? Grande Guide to Lead Nurturing , by Eloqua. If not, stop what you are doing and meet with the sales leadership.