The Point

MAY 11, 2015

You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. Good data ensures that you’re marketing to the right people at the right time.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Mx Group

NOVEMBER 17, 2017

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Demand Gen and Lead Management. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Content Marketing. Topics Demand Gen & Lead Management. Sales Empowerment.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Adobe Experience Cloud Blog

JUNE 27, 2016

This is evocative of the traditional demand generation approach , with broad-reaching techniques that focus on generating and engaging a large number of qualified leads based on their attributes to move them further down the funnel and eventually close them. Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Account Based Marketing 91

Account Based Marketing Sales Qualified Leads Lead Ranking Marketing Automation Services 91

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While you can certainly use digital marketing to reach your buyers, have you considering implementing traditional marketing methods to offer them a refreshing experience? Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions. Why is this so effective?

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Ambal's Amusings

NOVEMBER 12, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. AndrewSpoeth – Andrew Spoeth – Interested in B2B marketing, social media, and tech. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

JULY 22, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 18, 2010

"Have an effective inbound marketing strategy." Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. The High-Tech Direct Marketing Handbook (Ebook).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

JANUARY 28, 2014

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. In short, marketing automation enables you to succeed with every other technology on this list.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition. All of this is occurring in the context of the “grand effort toward revenue production.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition. All of this is occurring in the context of the “grand effort toward revenue production.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Ambal's Amusings

JANUARY 21, 2010

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!).

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). SmartInsights Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!). Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Increasing the Response to Your Email Marketing. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. Adam is Director, Field Marketing and B2B Marketing Evangelist at SilverPop. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. Looking at these statistics, any contemporary marketer could easily assume that customer acquisition is email’s primary use.

Email Marketing 134

Email Marketing Multi-Touch Attribution Planning B2B Thought Leadership 134

thePoint

MAY 25, 2018

This is frequently called “demand generation.” The B2B marketing partner will likely suggest a more balanced approach and be bullish on direct marketing via digital media, white paper programs, webinars, and other custom content promotions that present your content to the market to educate and engage.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Marketing and Sales Alignment – Marketo eBook (New!). Probably not.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Vidyard

OCTOBER 20, 2015

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. Winner: Act-On.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Samantha Kelly. Jessica Cross.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

PureB2B

NOVEMBER 29, 2016

As a result, they are becoming more demanding and highly discerning of what material you put out there for them to consume. Here are some common tools that are available in the market today: Email Marketing Tools. Marketing Analytics.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

As a result, they are becoming more demanding and highly discerning of what material you put out there for them to consume. Here are some common tools that are available in the market today: Email Marketing Tools. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

BDB

SEPTEMBER 27, 2023

According to a recent global study conducted by LinkedIn and Ipsos, lead generation accounts for an average of 36% of B2B budget allocation and spending, ahead of other significant areas, such as brand building at 30% and demand generation at 20%. The most important consideration for landing pages is conversion rate.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. This allows you to address your prospects’ specific needs or demands.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Michael Berger – Senior Director Product Marketing, Marketo.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40