Everything Technology Marketing

MARCH 25, 2014

Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and joint sales engagement (66 percent) top the list of alliance marketing program goals.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

APRIL 15, 2012

Integrating Social Media into Sales and Marketing Automation (Lydia Sugarman, CEO and founder of Venntive) Apr 18 @ 11 am ET | 8:00 am PT Register Here: [link] The Shift to Social Business (Michael Brito, SVP Social Business, Edelman Digital) Apr 17 @ 5 pm ET | 2 pm PT Register Here: [link] Generating Demand that Actually Converts into Revenue - A (..)

Webinar Metrics 100

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Everything Technology Marketing

FEBRUARY 26, 2013

More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

NOVEMBER 23, 2010

In the next step, we need to add criteria to capture the segments’ strength of demand, growth rates, barriers to entry, competitive situation, etc. I suggest starting with the same criteria you used to define the segments and also use them to score your segments.

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

OCTOBER 10, 2010

Understand what is driving demand and what distinct pockets of demand can be profitably served by your organization. As markets are changing rapidly and segments are disappearing and new ones are forming, it becomes more important to look at WHY companies are buying, and segmenting markets along motivational attributes.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

FEBRUARY 19, 2011

And as social media matures, demands for proving social media ROI will inevitably increase. It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JANUARY 1, 2011

This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment. Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100