HUBSPOT | MONDAY, NOVEMBER 30, 2015
[Demand Generation, Lead Generation] Why You Should Invest In Inbound Marketing Before CRM Implementation
What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? Increasing lead velocity and generating more sales qualified opportunities for the organization. Inbound leads cost 60% less than outbound leads.
ORACLE B2B WHITE PAPERS | FRIDAY, NOVEMBER 27, 2015
[Demand Generation, Lead Generation] Grande Guide to Lead Scoring
Lead Scoring What Is a Grande Guide? topic—in this case, lead scoring—with a minimal. This Grande Guide will define lead scoring, explain why. What Is Lead Scoring? Lead scoring is an objective ranking of one sales lead. The process of defining lead scores improves alignment. Why Lead Scoring.
ORACLE B2B WHITE PAPERS | FRIDAY, NOVEMBER 27, 2015
[Demand Generation, Lead Generation] The Ultimate Guide: Getting started with Social Selling
lead sources for marketing • More relevant points of contact keep momentum. common definition of a good lead • ADP’s marketing team targeted content to. stakeholders at various levels • Automated lead nurturing and scoring to engage. leads more quickly • Specialized sales professionals qualified the leads. They’re.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, NOVEMBER 27, 2015
[Demand Generation, Lead Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
any special software besides a browser, and. the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. presentation is a great way to make both live and on-demand.
SALES ENGINE | FRIDAY, NOVEMBER 6, 2015
[Demand Generation, Lead Generation] How to gain a competitive advantage through your content
Look for what your competition is NOT doing and go deep In Malcolm Gladwell’s book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants , he talks about the story of Vivek Ranadivé, a famous software CEO in Silicon Valley that also coached his daughter’s junior basketball team to a national championship. Lots of it.
CRIMSON MARKETING | THURSDAY, NOVEMBER 5, 2015
[Demand Generation, Lead Generation] Infographic: 4 Ways to Generate Leads with Marketing Automation Software
Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers. Lead scoring helps generate a 20% increase in #sales opportunities Click To Tweet.
AMPLIFINITY | THURSDAY, OCTOBER 29, 2015
[Demand Generation, Lead Generation] Why sales isn’t off the hook for generating referral leads
Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Referral automation software delivers what marketing promises: qualified leads. But this doesn’t mean that your sales team can just sit back and wait for leads to pour in. It’s not.
ACT-ON | THURSDAY, OCTOBER 22, 2015
[Demand Generation, Lead Generation] Why Your B2B Marketing Needs More Video [And How to Add It]
According to Cisco’s Visual Networking Index (VNI) study , “Nearly three-fourths of the world’s mobile data traffic will be video by 2019.“. 2) Videos are great for lead generation. That’s what Software Advice learned when they surveyed B2B marketers for their 2014 B2B Demand Generation Benchmark IndustryView study.
BIZIBLE | WEDNESDAY, OCTOBER 14, 2015
[Demand Generation, Lead Generation] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
It’s time to care about tracking leads. If a marketing team isn’t reporting results with lead numbers that can be validated within the company’s CRM, most executives will think of the marketing department as overhead with no direct impact on revenue. Lead Generation. It’s time to better qualify leads. lead volume.
HUBSPOT | THURSDAY, SEPTEMBER 24, 2015
[Demand Generation, Lead Generation] 8 Personalization Trends That Are Reinventing the Buyer's Journey
This has given rise to demand generation. Unlike lead generation, which only aims to collect as many leads as possible, demand generation is concerned with creating valuable touchpoints with each buyer throughout their journey, and catering to their wants and needs over time. But we’ll get to that ….
B2B MARKETING INSIDER | MONDAY, AUGUST 31, 2015
[Demand Generation, Lead Generation] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
Email drives increased website visitors, helps convert website visitors into leads, helps nurture leads into customers and, perhaps most importantly, helps deepen your relationship with customers. With marketing automation software, the segmentation possibilities are seemingly endless. Demand GenerationConclusion.
MARKETING ACTION | FRIDAY, AUGUST 28, 2015
[Demand Generation, Lead Generation] 5 Power Players You Need On Your Lead Management Team
If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Think of the sales lead process as a five-step system: Attract : Content and SEO are the magnets here. But there’s good reason for that.
MARKETING ACTION | TUESDAY, AUGUST 25, 2015
[Demand Generation, Lead Generation] 5 Keys to Revenue-Boosting Demand Generation
In its place, these silo slayers have created a new revenue beast — the demand generation department. Treating leads like gold, it moves them from marketing to sales without any of the traditional barriers of a silo, nurturing these leads into long-term business. But demand generation is complicated.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 19, 2015
[Demand Generation, Lead Generation] 3 Steps To Waltz Your Way To Lead Generation Success
Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. These recurring three steps of lead generation go hand in hand, with one not being able to work without the other two: Call-to-Action (CTA).
CRIMSON MARKETING | MONDAY, AUGUST 17, 2015
[Demand Generation, Lead Generation] How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
Not so, for David Rowe, CMO of enterprise software support company Rimini Street, an unlikely marketer who found his way over to “the good side” by accident, after an early career as an engineer and technologist. David Rowe is the Senior Vice President and CMO of Rimini Street , the leading independent provider of enterprise software support.
LEADERSHIP | TUESDAY, JULY 28, 2015
[Demand Generation, Lead Generation] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
Is our Sales and Marketing aligned to take advantage of automation and nurture quality leads? How can we apply real-time business intelligence and predictive analytics to our lead generation campaigns? Does our marketing automation software have the capability to do that? How do we measure return on investment?
AMPLIFINITY | WEDNESDAY, JULY 22, 2015
[Demand Generation, Lead Generation] Selling is hard! Tracking referrals in Salesforce is easy
These poor sales reps were doing their job – digging and searching for leads anywhere they could, trying to grow their business. And most importantly, reps can register someone for the referral program and enter a lead on their behalf on the fly, as they are talking to a customer. Help your salespeople out.
KOMARKETING ASSOCIATES | TUESDAY, JULY 21, 2015
[Demand Generation, Lead Generation] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. This is the set of actions that lead to form submission likelihood. B2B Online Marketing Blog Demand Generation
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JULY 17, 2015
[Demand Generation, Lead Generation] How to Market and Sell to the Modern Buyer
This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.
LEADERSHIP | TUESDAY, JUNE 30, 2015
[Demand Generation, Lead Generation] Where is Your Demand Generation Program on the Effectiveness Quotient?
In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. He said, “We are aiming to be among the 2.8% of marketers who believe their demand generation campaigns are effective.”. success rate for demand generation program effectiveness!
CMO ESSENTIALS | TUESDAY, JUNE 23, 2015
[Demand Generation, Lead Generation] Marketing Automation Integration: Ensuring Critical Connections
This means that marketing can’t rest on its laurels at lead nurturing alone, but instead, must continue on to a more comprehensive concept like customer nurturing. When we think of the customer experience , we must think of every point that a brand touches leads and clients. Welcome to the age of the customer.
MARKETING ACTION | FRIDAY, JUNE 19, 2015
[Demand Generation, Lead Generation] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
During a recent Demand Metric Virtual Summit , Chief Analyst Jerry Rackley interviewed our own Kevin Bobowski , VP of Demand Generation at Act-On Software, on the topic of digital marketing playbooks. Jerry Rackley Chief Analyst Demand Metric. demand generation challenge.
THE POINT | TUESDAY, JUNE 16, 2015
[Demand Generation, Lead Generation] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume of impressions and therefore the greatest number of leads. Using broad match, your ads will also automatically show for expanded matches.
LEADERSHIP | WEDNESDAY, MAY 20, 2015
[Demand Generation, Lead Generation] High Performance B2B Lead Generation Engine —A 10-Point Checklist
know that I’m driving a better car every day because software updates are done while I sleep. That is a very important lesson for us marketers, especially in the world of B2B lead generation. 10 Steps to Boost B2B Lead Generation Performance. You need an integrated lead-to-revenue process model.
HUBSPOT | MONDAY, MAY 18, 2015
[Demand Generation, Lead Generation] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix. Analytics Lead Generation Daily
HUBSPOT | FRIDAY, MAY 8, 2015
[Demand Generation, Lead Generation] Demand Generation Benchmarks & Trends: Software Marketer Edition
The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine. Marketing Automation Analytics Lead Generation Daily
VIEWPOINT | TUESDAY, MAY 5, 2015
[Demand Generation, Lead Generation] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it. Lead Reengagement.
BIZNOLOGY | FRIDAY, APRIL 24, 2015
[Demand Generation, Lead Generation] Case study in data-driven B2B customer acquisition marketing
One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. With responsibility for demand generation, Sechrist is mired in database marketing. Past purchase of cloud-based software. Like this post?
FEARLESS COMPETITOR | MONDAY, APRIL 6, 2015
[Demand Generation, Lead Generation] How to get start with Marketing – Step 1 – Buyer Personas
We now call Find New Customers the most Likeable company in BtoB marketing today, thanks to our partnership with Likeable Local – which is Social Media Marketing software to make YOU more successful. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas.
FEARLESS COMPETITOR | THURSDAY, MARCH 19, 2015
[Demand Generation, Lead Generation] Pithy sayings by Seth Godin in a great book
” I was invited to host an online TV show call Mad Marketing TV by the former VP of Marketing at Act-On Software, David Appelbaum. “The world regularly offers us opportunities to step up, to lead and to raise our hands. We get a chance to lead and do the work that matters. Thank you Likeable Local. Saying yes.
LEADERSHIP | TUESDAY, MARCH 10, 2015
[Demand Generation, Lead Generation] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
It may only be one component and it may or may not indicate clearly about conversion potential, but it shows the type of behaviour through social conversation that may ultimately lead up to a purchase. 4. How can your organization get some Quick Wins for Your B2B Lead Generation ? Know Your Product. It’s a given.
LEADERSHIP | TUESDAY, MARCH 3, 2015
[Demand Generation, Lead Generation] What’s Holding Back Your B2B Lead Generation?
He wanted to see me about getting his B2B lead generation moving with some new ideas. Their lead generation had frozen over, he said, and need a big push. Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. FROZEN. Source: eMarketer. Finally!
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 17, 2015
[Demand Generation, Lead Generation] Infographics are great for Content Marketing
Likeable Local is Social Media Marketing Software to make YOU more Successful. (My favorite marketing word is YOU, because it’s all about you.). Filed under: B2B demand generation , b2b lead generation companies , Chief Content Officer. If you need new customers, visit Find New Customers.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 4, 2015
[Demand Generation, Lead Generation] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
We call us Likeable because we’re partnered with Likeable Local in New York City, which is Social Media Marketing Software to Make You More Successful. good example of how Find New Customers keeps promises is our client, Mintigo , a software company in San Francisco. You is the best word in marketing today.). Amanda. Amanda F.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Demand Generation, Lead Generation] The State of Marketing Technology in Asia
Software as a Service (SaaS) sales in this region is estimated to be growing at more than 20% a year, with vendors such as Oracle, and platforms such as LinkedIn Marketing Solutions, reporting big jumps in usage and revenue. Use real time feedback to generate insights and facilitate true dialogue with customers. Marketing Efficiency
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Demand Generation, Lead Generation] Right Time, Real Time Selling
Use the web and technology to automate the “black art” of the top of the funnel — lead development. GXS, a former GE division, did this and grew website lead generation by 70%. In three months, they generated over 1,000 new leads, worth several million dollars in revenue based on close rate probability.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 14, 2015
[Demand Generation, Lead Generation] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. The award-winning marketing expert and President of Find New Customers knows a lot about lead nurturing, and we offer a great free guide called 7 Keys to Lead Nurturing Success which you can download. It leads to sales.
THE POINT | TUESDAY, JANUARY 13, 2015
[Demand Generation, Lead Generation] How to Measure Email Success in 2015: A Call to ROI
Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. To measure the type of revenue performance that I describe, you’ll need software tools that empower you to do so.
LEADERSHIP | FRIDAY, JANUARY 9, 2015
[Demand Generation, Lead Generation] Interesting Infographics: 10 Ways to Convert More Customers Using Psychology
Some of the examples are from a traditional B2C environment but I can see how we can apply it to our B2B lead generation strategies and tactics. For example if you offer a software product, perhaps you are offering a free trial or reach out for a conversation. 2. Below are the 10 ways: 1. Research by Prof. Make an enemy.
NUSPARK | SATURDAY, JANUARY 3, 2015
[Demand Generation, Lead Generation] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
The multitude of tools, platforms, and techniques can be overwhelming at times. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Get to it! .
MARKETING ACTION | FRIDAY, DECEMBER 19, 2014
[Demand Generation, Lead Generation] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
That’s because for today’s B2B marketers, video has become a must-have demand generation tool. If fact, according to the results of a recent survey from Software Advice , if you’re not using video, you may be missing out on a valuable way to get more leads. Videos that Drive Leads. Moving Images. Educational.
MARKETING ACTION | TUESDAY, DECEMBER 16, 2014
[Demand Generation, Lead Generation] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. And so with this activity the marketing team generated a million dollars’ worth of business. What are your thoughts to that?
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Demand Generation, Lead Generation] Tradeshows and Events Drive Highest Quality Leads
After all, do any of those meetings and exchanged business cards actually lead to new business? According to the results of a recent survey from Software Advice , the answer is a resounding yes. In fact, every other channel marketers are using had a lower cost-per-lead. They also realize that these leads don’t come cheap.
MARKETING ACTION | SATURDAY, DECEMBER 6, 2014
[Demand Generation, Lead Generation] Which Marketing Software Applications Matter to B2B Marketers?
Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. So, just how many pieces of software does it take to generate a lead? ” What gives?
LEADERSHIP | TUESDAY, DECEMBER 2, 2014
[Demand Generation, Lead Generation] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 1, 2014
[Demand Generation, Lead Generation] Marketing Automation: Lessons from 4 case studies
Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Scalability. Integration with the new CRM system. Results?
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[Demand Generation, Lead Generation] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel.
THE POINT | FRIDAY, NOVEMBER 14, 2014
[Demand Generation, Lead Generation] Report: Trade Shows Generate Highest Quantity & Quality of Leads
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). But does that mean that demos are the most effective demand gen offer?
INTEGRATED B2B | WEDNESDAY, NOVEMBER 12, 2014
[Demand Generation, Lead Generation] Which channels work for B2B lead generation?
US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. The post Which channels work for B2B lead generation? And marketing automation systems aren’t even on the radar for most.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 6, 2014
[Demand Generation, Lead Generation] The World-Class Network of Jeff Ogden of Find New Customers
But when the visionary man behind the show, VP of Marketing David Appelbaum left Act-On Software , the show died. “ Why do you need Act-On Software for a show, Jeff? One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. ” Thanks, David.
MARKETING ACTION | THURSDAY, OCTOBER 30, 2014
[Demand Generation, Lead Generation] Turning Website Visitors into Leads
Jim Obermayer is the host of the Sales Lead Management Radio Program , which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). Recently, he interviewed Janelle Johnson, director of demand generation at Act-On, about the art of turning website visitors into leads. Bring it up.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 21, 2014
[Demand Generation, Lead Generation] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. With so many mediums to nurture leads, it’s difficult to know where to begin or if it is a worthwhile investment. Here are the top 5 reasons why lead nurture matters for marketing. It also leads to results.
THE POINT | MONDAY, OCTOBER 20, 2014
[Demand Generation, Lead Generation] Research Report: Lead Gen Not as Easy as Marketers Think
Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
FEARLESS COMPETITOR | TUESDAY, OCTOBER 14, 2014
[Demand Generation, Lead Generation] Why the Future of Find New Customers is brighter than ever!
We hired The Presentation Coach Bob Turel to help Find New Customers , the Tampa based demand generation agency, create a series of short and compelling videos each and every month. contact-form] Filed under: Fearless Competitor , Find New Customers , Florida , Keynote Speaker , Keynote Speaking , lead generation.
MARKETING ACTION | FRIDAY, OCTOBER 10, 2014
[Demand Generation, Lead Generation] Get Started with a Content Marketing Library
The demand generation team is working to attract new customers, and is creating campaigns for buyers at every stage of the journey. As a company begins to build out a library of content, the emphasis is usually placed on lead generation and the first three-quarters of the buyer’s journey. Assess your existing content.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 2, 2014
[Demand Generation, Lead Generation] I’m sorry. but I don’t believe you. The Importance of Third Parties.
“A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content. Why can’t Find New Customers past clients like Act-On Software get this? The problem of disbelief affects many companies. Think of buying a new car. TV ads.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 1, 2014
[Demand Generation, Lead Generation] Missing Link on too many Websites – Marketing exec!
There are two leading competitors – Voltage Security and Protegrity. Content marketing, lead nurturing, lead scoring – too much gets left out without leadership. The really savvy marketing companies are firms like the software company ConnectWise , down here in Tampa. One can learn quite a lot there.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 29, 2014
[Demand Generation, Lead Generation] 10 Great Marketing Tips from Find New Customers
Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently. Score visitor behaviors to identify marketing qualified leads. On-line demo good and worth points. Visit Hand Marketing Qualified Leads (MQLs) to Sales and let them qualify. They loved these tips and for good reason.
LEADERSHIP | TUESDAY, SEPTEMBER 9, 2014
[Demand Generation, Lead Generation] Big Data WILL Transform Your B2B Lead Generation
know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. So you should “use the latest and greatest software to start using Big Data in your business too”. —If You Learn How to Use It .
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 8, 2014
[Demand Generation, Lead Generation] The Appalling State of Marketing in Florida
Have you purchased and set up marketing automation software, such as Marketo, Pardot or Act-On Software? (20 points). For instance, 2 Yes’s would generate just 40 points. Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here.
FEARLESS COMPETITOR | FRIDAY, AUGUST 29, 2014
[Demand Generation, Lead Generation] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
You bought marketing automation and set up lead nurturing. First, let me ask you to grade yourself on marketing: Now there is one last question to answer: When a prospective customers visits our website and signs up for lead nurturing , how do we now when they are ready to buy and hand them to sales? The answer is lead scoring !
FEARLESS COMPETITOR | THURSDAY, AUGUST 28, 2014
[Demand Generation, Lead Generation] Step 3: What you do when a visitor to your website is NOT ready to buy?
The answer: Lead Nurturing. The definition of lead nurturing is sharing information of value to your prospective buyer, so that you earn his or her trust and when he or she is finally ready to buy, she turns to her preferred supplier – you! Hey Tampa/St. Sales looks for Mr. Right Now. That may be your question.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 27, 2014
[Demand Generation, Lead Generation] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
One was a law firm and the other was a software firm called ConnectWise. B2B demand generation B2B lead generation b2b lead generation companies Chief Marketing Officer CMO recruiting Find New Customers Florida Leadership Leadership Lessons Management best practices ” very focused on buyers.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 27, 2014
[Demand Generation, Lead Generation] The Best Marketing TV show is coming back – sooner or later
The show Marketing Made Simple TV was vastly better than the prior show I used to host for Act-On Software , Mad Marketing TV. I got started in this because the first VP of Marketing at Act-On Software, David Appelbaum, invited me to host their show and my good friend Craig Yaris of Social Ribbit directed all the show. Hey Tampa/St.
LEADERSHIP | TUESDAY, AUGUST 12, 2014
[Demand Generation, Lead Generation] 5 Ways to Recognize B2B Lead Generation Failure ???and Move On
Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Are you looking to accelerate demand generation? Sign up for our email newsletter to receive tips and information on B2B lead generation. Is your B2B lead generation failing?
LEADERSHIP | TUESDAY, JULY 22, 2014
[Demand Generation, Lead Generation] “Break the Ice” with B2B Lead Generation Programs that Work
Stumped I was last week when I was talking to Ben who is a senior executive at a client organization. I was sharing with Ben the unique advantages of the 360° view provided by a transformational B2B lead generation program. Are you the ice cube in your B2B company’s lead generation efforts? would definitely be stumped!
LEADERSHIP | TUESDAY, JULY 8, 2014
[Demand Generation, Lead Generation] B2B Demand Generation Experts—A Call to Arms
When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Legacy software that clings on, thus reducing efficiency and effectiveness of updated programs. Sales teams that demand continuous generation of new content. Google?
HUBSPOT | WEDNESDAY, JULY 2, 2014
[Demand Generation, Lead Generation] How to Design Experiments for Your Website in 5 Easy Steps
Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. Here''s some sample data for Example Enterprise: Example Enterprise generates 60,000 website visitors and 500 leads per month. Not too shabby.
MODERN B2B MARKETING | MONDAY, JUNE 23, 2014
[Demand Generation, Lead Generation] What Content Marketing ROI and a Beach in Fiji Have in Common
Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two key areas: Optimizing the content marketing experience for lead generation. Design A Content Experience Optimized for Lead Gen. Make It Visual & Responsive.
THE POINT | TUESDAY, MAY 27, 2014
[Demand Generation, Lead Generation] If You Write B2B Copy, You Need This Blog Post
B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips ” “Can I deliver that to you this Friday?” AcmePro 1.0 is the one.
LEADERSHIP | TUESDAY, MAY 13, 2014
[Demand Generation, Lead Generation] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
Here is one buyer behaviour report that dives deep into aspects such as how soon you should call a new lead, months of the year and how they impact buyer behaviour, which days of the week work and don’t work for lead conversion, and so on. Take a typical example of an enterprise software that can be purchased online.
FEARLESS COMPETITOR | MONDAY, MARCH 24, 2014
[Demand Generation, Lead Generation] Proud Graduate of the University of Notre Dame
Filed under: B2B demand generation , B2B lead generation , Buyer Personas , Chief Marketing Officer , Fearless Competitor , Find New Customers , Notre Dame. B2B demand generation B2B lead generation Buyer Personas Chief Marketing Officer Fearless Competitor Find New Customers Notre Dame
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 5, 2014
[Demand Generation, Lead Generation] Sales & Marketing Alignment: 3 Ways to Close the Gap
AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. For example: How many leads does sales need to reach quota each month? What’s the lead conversion rate through the pipeline? How many nurture touches are needed to qualify a lead?
MARKETING ACTION | TUESDAY, FEBRUARY 25, 2014
[Demand Generation, Lead Generation] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation.
MARKETING ACTION | MONDAY, FEBRUARY 24, 2014
[Demand Generation, Lead Generation] Digital Marketing Glossary, Part 2
In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.”. lead nurturing, lead scoring, etc.).
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 21, 2014
[Demand Generation, Lead Generation] SCORE with your customers. Introducing the SCORE Demand Generation program from Find New Customers
SCORE is the idea behind this service from Find New Customers – to help companies create best-practices demand generation programs. In fact, a software firm in New Jersey hired Find New Customers as soon as they saw this plan. Just click the link below to download the SCORE demand generation program.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 4, 2014
[Demand Generation, Lead Generation] New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014
suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do I get SEO credit for using “top of the funnel”?) But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 22, 2014
[Demand Generation, Lead Generation] How to Define the Lead of Your Company’s Dreams [Infographic]
Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Remember, your leads needs to be a perfect match for your whole company — not just the marketing team. That’s why coming to an agreed-upon lead definition is essential to a successful lead generation strategy.
THE POINT | TUESDAY, JANUARY 21, 2014
[Demand Generation, Lead Generation] Campaign Makeover: Simple Changes Increase Email Response by 25 Percent
I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider 7. The number of leads was so impressive it gained the attention of Executive Staff. Kevin writes: “Below is one of our most successful email campaigns. What would you change?”. Plus it doesn’t mention the offer.
HUBSPOT | TUESDAY, JANUARY 21, 2014
[Demand Generation, Lead Generation] What Is Demand Generation? [FAQs]
There’s one marketing concept, however, that sets the tone for all of this marketing activity -- and it’s called demand generation. W hat exactly does demand generation mean, and how is it different from concepts like inbound marketing? What is demand generation? lead generation
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 21, 2014
[Demand Generation, Lead Generation] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
Last year, Twitter added a lead generation application to their platform, much to the excitement of marketers everywhere. Here is an example of what the tweet looks like: Called a “Lead Generation Card”, marketers can now attach this application to any tweet that promotes an offer. Let’s take a step back, however.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 15, 2014
[Demand Generation, Lead Generation] The 2014 Priority List for Marketers
Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex. Tamara Graves is the Senior Director of Demand Generation at NetProspex. The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014.
MODERN B2B MARKETING | THURSDAY, JANUARY 2, 2014
[Demand Generation, Lead Generation] How Should I Structure My Marketing Automation Team?
As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. One demand generation manager (lifecycle strategy/content/campaigns). Lead Nurture Manager.
MODERN B2B MARKETING | THURSDAY, JANUARY 2, 2014
[Demand Generation, Lead Generation] How Should I Structure My Marketing Automation Team?
As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). Lead Nurture Manager.
DIGITAL B2B MARKETING | TUESDAY, DECEMBER 3, 2013
[Demand Generation, Lead Generation] 9 Crippling Mistakes B2B Search Marketers Make
For years paid search has been one of the most cost-effective media channels for B2B lead generation. Instead of continuing to invest in other lead generation programs, marketers put more money into search and expand search programs to include the display network (what used to be called the content network). Ouch. 3.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 21, 2013
[Demand Generation, Lead Generation] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
By attributing marketing spend to revenue, marketing can stop being a cost center and start being a revenue generator. The Flywheel Effect: Even though it is hard to start inbound marketing and gain that large following, once you do get going it generates momentum, like a flywheel! Be Human. Was it good? Was it bad? The LUMAscape.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 4, 2013
[Demand Generation, Lead Generation] Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects
Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.
THE POINT | THURSDAY, OCTOBER 10, 2013
[Demand Generation, Lead Generation] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. What does this mean for the demand generation marketer? Like the ability to keep one’s job. Or the ability to get home at a reasonable hour. Far from it. and so on.
LEADERSHIP | TUESDAY, SEPTEMBER 10, 2013
[Demand Generation, Lead Generation] 10-Point Checklist: Getting C-Suite Buy In for Social Media
The fact is, social is now an integral part of lead generation and marketing programs. Mark Yolton , senior vice president of digital, social and communities at business software and services purveyor SAP was quoted in a recent eMarketer article: “Social media marketing is no longer a nice to have—it’s a must have. Part 1.
LEADERSHIP | TUESDAY, AUGUST 20, 2013
[Demand Generation, Lead Generation] 9 Search Marketing Tips for Effective B2B Lead Generation
Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. asked him how long it would take the prospect to lead the headline of the blog post. Silence. Looks exchanged around the room. Panda?
FEARLESS COMPETITOR | FRIDAY, AUGUST 16, 2013
[Demand Generation, Lead Generation] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Every company of 250 employees or more needs a best practices sales lead generation program. That’s the only way to fill sales funnels with qualified sales leads and deliver on revenue goals. Tons of those.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 13, 2013
[Demand Generation, Lead Generation] NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners
These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system can also integrate with event management software and Google AdWords.
LEADERSHIP | TUESDAY, AUGUST 13, 2013
[Demand Generation, Lead Generation] A 6-Point Email Marketing Checklist for B2B Lead Generation
A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. HERE IS A 6-POINT CHECKLIST OF EMAIL MARKETING TECHNIQUES THAT ARE WORKING FOR B2B LEAD GENERATION TODAY. 1. Hook, line and sinker. Try using a line like “KNOW Your Cost Per Lead—Use this ROI Calculator Today”.
PUZZLE MARKETER | THURSDAY, AUGUST 1, 2013
[Demand Generation, Lead Generation] 2013 B2B Marketing Priorities [Study]
Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
FEARLESS COMPETITOR | MONDAY, JULY 29, 2013
[Demand Generation, Lead Generation] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
Expectations were that they would get lots of leads, while the reality of one isolated marketing event is that results are very limited. “ We sponsored a show last year, but we only got one good lead. Frankly, in my opinion, if you sponsored just one isolated event, you’re lucky to get even one lead! Sandra Zoratti.
CRIMSON MARKETING | FRIDAY, JULY 26, 2013
[Demand Generation, Lead Generation] The Content Experiment: An Interview with Rishi Dave [Podcast]
Content marketing is a core part of how you can drive your inbound lead generation funnel. Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.
FEARLESS COMPETITOR | WEDNESDAY, JULY 17, 2013
[Demand Generation, Lead Generation] Why You Shouldn’t Assume when Signing Employment Agreements
share this with you, in hopes it helps you avoid my painful mistakes. I’ve been running the sales lead generation company Find New Customers for over 5 years. small software company in Florida called Aplicor wanted those popular domains. Employment agreements can come back to bite you, big time. learned that the hard way.
FEARLESS COMPETITOR | THURSDAY, JULY 11, 2013
[Demand Generation, Lead Generation] Why Should You Check Out the Fun Show Marketing Made Simple TV?
Jeff Ogden used to host for Act-On Software, Mad Marketing TV. Mad Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Looking for a great white paper on B2B demand generation? The latter is Marketing Made Simple TV.
LEADERSHIP | TUESDAY, JULY 9, 2013
[Demand Generation, Lead Generation] Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?
We see “leads”, “prospects”, “customers”, “lists”, “data”—do we see people somewhere in all this? We recently started a new LinkedIn Group specifically for Channel Executives to discuss B2B lead generation and social media. Are you looking for ways to fuel demand generation and increase marketing ROI? Be Socratic.
B2B LEAD GENERATION BLOG | MONDAY, JULY 1, 2013
[Demand Generation, Lead Generation] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads. So, she gradually increased frequency.