• THE POINT  |  WEDNESDAY, MARCH 22, 2017
    [Demand Generation, Lead Generation] Email 101: Tell Me Something I Don’t Already Know
    For a particularly egregious example, see the email below from Azalead , a software platform for Account-Based Marketing (ABM). To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. Sounds obvious, right? Get to the point.
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Demand Generation, Lead Generation] The 2017 Information Technology Guide to B2B Content Marketing
    As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity taking place across the NetLine Corporation Network in 2016 (processing 8.5 Download your guide today > Looking for the full research deep dive? The 23 pg.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Demand Generation, Lead Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Demand Generation, Lead Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Demand Generation, Lead Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Look for.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Demand Generation, Lead Generation] How to Create the Three Parts for Any Sales Funnel
    It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. Others use ads with effective landing pages that generate leads and jumpstart sales. Others offer leads an opportunity to get very specialized training they’re unlikely to find elsewhere on the Web.
  • NETLINE B2B MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Demand Generation, Lead Generation] The 2017 Human Resources Guide to B2B Content Marketing
    As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity taking place across NetLine’s network in 2016 (processing 8.5 Download your guide today > Looking for the full research deep dive? The 15 pg.
  • NETLINE B2B MARKETING  |  THURSDAY, MARCH 2, 2017
    [Demand Generation, Lead Generation] March 2017: B2B Marketing Event Calendar
    Join 2000+ of the top sales and marketing professionals and over 80 sales and marketing software vendors for the only event focused on innovative sales and marketing technology that translates directly into revenue. Meet The Experts: come by booth #11 to talk lead gen, schedule a quick meet-up. Attending one of the events?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 2, 2017
    [Demand Generation, Lead Generation] 14 Visualizations Mapping The B2B Buyer Journey
    When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. How Mapping Content to the Buyer’s Journey Can Help You Sell B2B Software Faster. B2B Online Marketing Blog Content Marketing Demand GenerationB2B Buyer Journey Basics.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Demand Generation, Lead Generation] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    Just released: Important new HR content consumption insights for B2B marketers to improve demand generation strategies this year from a new NetLine Corporation industry report. million leads in 2016. The post [New Report] 2017 State of Human Resources: Content Consumption and Demand Report appeared first on B2B Marketing Blog.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Demand Generation, Lead Generation] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Over 2.5
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Demand Generation, Lead Generation] How to Fix a Broken Lead-Nurturing Strategy
    Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or Or at least, lead nurturing in a perfect world.) In this metaphor, the ice serves as our nurturing efforts, pushing leads along with the overwhelming weight of our email prowess. Lead scoring. ” Ouch.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Demand Generation, Lead Generation] The Best of the Best: 2016 Video Marketing Awards
    Recognizing the potential of personalized video, they launched a targeted campaign to more than 10,000 leads to increase awareness and identify their most engaged prospects. It’s not a focal point of a campaign, it leads people to the campaign focus and supports it. Marketing can be a bit of a thankless job. Sangram here!” Big time.
  • THE POINT  |  TUESDAY, OCTOBER 25, 2016
    [Demand Generation, Lead Generation] 3 Problems You Need to Solve Before You Buy New Marketing Technology
    But no company that I know of paved their way to marketing success solely by buying software. Issues that, alas, take more work than writing a purchase order for new software. Ineffective Lead Response. It’s alarming to see how many companies still rely exclusively on telemarketing to follow up on new leads. Poor Content.
  • AMPLIFINITY  |  TUESDAY, OCTOBER 11, 2016
    [Demand Generation, Lead Generation] A CMO’s insight into Dreamforce 2016 – The era of communities commences
    And from the marketing sessions, it is obvious that demand generation is a real struggle for many companies as they are trying to find a silver bullet to break through the noise. It instills trust beyond what a brand can convey directly and is incredibly valuable for brand awareness and driving leads through the pipe.
  • AMPLIFINITY  |  TUESDAY, OCTOBER 11, 2016
    [Demand Generation, Lead Generation] A CMO’s insight into Dreamforce 2016 – The era of communities commences
    And from the marketing sessions, it is obvious that demand generation is a real struggle for many companies as they are trying to find a silver bullet to break through the noise. It instills trust beyond what a brand can convey directly and is incredibly valuable for brand awareness and driving leads through the pipe.
  • INFER  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Demand Generation, Lead Generation] WalkMe Aligns Go-to-Market Effort with Business Impact
    Last year, the company’s marketing team adopted Infer Predictive Scoring to help measure campaign performance in real-time and improve sales and marketing alignment around the definition of a good lead. From the moment a lead enters our system to the moment the deal is closed, it is a very very long cycle (sometimes around a year).
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Demand Generation, Lead Generation] 5 Skills Every Demand Gen Marketer Should Master
    With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. With strong demand-gen leadership, many other marketing specialties can thrive. You look at the data.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Demand Generation, Lead Generation] Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management
    Partnership Combines Lead Routing, Matching, Predictive Data Enrichment. Automated Lead Matching and Routing Brings Speed and Accuracy for ABM. Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data. ” About Leadspace.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Demand Generation, Lead Generation] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. It’s a live streaming weekly program right here on the Funnel Radio Channel for at work listeners brought to you by the Sales Lead Management Association and many others with your host Jim Obermayer, hey Jim!
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Demand Generation, Lead Generation] No One Wants Buzzwords: Wise Words from Tara Robertson
    As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. I decided that wasn’t for me, and moved into a digital marketing role, working on demand generation.” Nobody said marketing was easy.
  • JUNTA 42  |  WEDNESDAY, AUGUST 3, 2016
    [Demand Generation, Lead Generation] The Biggest Content Marketing Trends in 2017
    In addition, we have a panel on native with some of the leading experts in the world on the subject. Anyway, I broke down and asked Carlos Gil who heads social at BMC Software to teach us about Snapchat and the opportunities for business. Note: These are not in any particular order. Creation of a real content marketing strategy.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Demand Generation, Lead Generation] Top 10 B2B Marketers to Follow for Expert Insights
    Joe Pulizzi is the founder of the Content Marketing Institute (CMI), a leading organization of educators in the content marketing industry. Farnsworth is the co-founder of software company Bugwolf and a familiar figure among B2B marketers. What does it take to climb the ranks of high-profile B2B marketing experts? Joe Pulizzi.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Demand Generation, Lead Generation] Is Marketing Automation Right For You?
    Determining if your organization needs marketing automation is no different from evaluating the potential adoption of any software solution. On the inbound side; how do you collect leads? What process is in place to collect leads? Keeping track of leads on spread sheets becomes an impossible task at scale. Efficiency.
  • SALES ENGINE  |  TUESDAY, JULY 5, 2016
    [Demand Generation, Lead Generation] Breaking the Sales Growth Plateau May Require A New Approach
    These aggressive approaches to traditional lead-generation tactics are not as effective anymore because buyer behavior has changed, and therefore, breaking through plateaus requires changing your overall customer acquisition strategy. Sales reps used to be the only source of leads. It’s that they had to. The answer: automation.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Demand Generation, Lead Generation] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation. And lead generation is very dependent on brand awareness, so the strategies and tactics did look very similar for B2B and B2C. It’s not a forsaking of traditional lead generation, but rather an expansion of it.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Demand Generation, Lead Generation] The radical NoMQL movement in content marketing
    This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free. It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.”
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Demand Generation, Lead Generation] Lead Generation Tweaks for Building a Better Sales Pipeline
    In the following post, we’re going to look at how a balance of modern sales can be improved through often overlooked lead generation practices. Exclusive Bonus Content: Download Here 3 Steps to Calculate your outbound lead generation goal. Outbound and Inbound Lead Generation Realities. Get specific.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Demand Generation, Lead Generation] Lead Generation Tweaks for Building a Better Sales Pipeline
    In the following post, we’re going to look at how a balance of modern sales can be improved through often overlooked lead generation practices. Exclusive Bonus Content: Download Here 3 Steps to Calculate your outbound lead generation goal. Outbound and Inbound Lead Generation Realities. Get specific.
  • VIDYARD  |  TUESDAY, MAY 17, 2016
    [Demand Generation, Lead Generation] Everything You Need to Generate, Score, and Nurture Leads with Video
    Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. It’s called a change in mindset: using video for lead generation. .
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Demand Generation, Lead Generation] The Lead Gen Mistakes Marketers Are Making
    When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. . Getting Real About Lead Generation .
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Demand Generation, Lead Generation] 10 Very Smart People Weigh In on How to Rethink Marketing
    Use account based marketing and geo-targeting software to leverage data for hyper-targeting marketing efforts and deliver contextual, relevant messages to each individual. News Editor, Demand Gen Report & Marketing ID, @G3Brian. In b-to-b demand creation, I would banish the word “lead.” How might you do that? draab.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Demand Generation, Lead Generation] 10 Very Smart People Weigh In on How to Rethink Marketing
    Use account based marketing and geo-targeting software to leverage data for hyper-targeting marketing efforts and deliver contextual, relevant messages to each individual. News Editor, Demand Gen Report & Marketing ID, @G3Brian. In b-to-b demand creation, I would banish the word “lead.” How might you do that? draab.
  • BIZIBLE  |  MONDAY, MARCH 21, 2016
    [Demand Generation, Lead Generation] B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
    A demand gen environment changes in progressively small steps. Up to today, the transitions have involved marketing’s increasing responsibility for revenue generation. Sales has learned to connect with marketing’s initiatives and provide helpful feedback on lead qualifications and lower-funnel conversion rates. But what’s next?
  • CINTELL  |  THURSDAY, MARCH 10, 2016
    [Demand Generation, Lead Generation] 38 Handy Stats to Prove the Value of Personas
    You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). ITSMA).
  • CAPTORA  |  TUESDAY, FEBRUARY 16, 2016
    [Demand Generation, Lead Generation] Accelerate Time-to-Value for Your New Software Investment
    SaaS software investments, like that gym membership you signed up for at the first of the year, are only effective when used — and used properly. Gym-goers want to experience the results of their hard work in a similar way to how companies want to accelerate time-to-value for their software investments. Image via StockSnap.io.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Demand Generation, Lead Generation] 33 Thought-Provoking B2B Social Media and Marketing Stats
    Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [Demand Generation, Lead Generation] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Demand Generation, Lead Generation] Three Things Smart B2B Marketers Will be Doing in 2016
    As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics.
  • AMPLIFINITY  |  WEDNESDAY, JANUARY 13, 2016
    [Demand Generation, Lead Generation] Salesforce AppExchange celebrates 10 years of inspiring businesses’ innovation
    The Amplifinity Connector is the premier managed referral app that easily incorporates the sensational power of Amplifinity referral software into Salesforce. Enhances lead follow through from sales. Improves marketing program results by creating a consistent channel for lead generation that is easy for marketing to maintain.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Demand Generation, Lead Generation] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Social media is one of best ways to get leads. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. The view gets even better if you look at cost per lead. LinkedIn is the big kahuna for social media lead generation.
  • AMPLIFINITY  |  WEDNESDAY, DECEMBER 16, 2015
    [Demand Generation, Lead Generation] Organic acquisition is great, but can it be done at scale?
    Looking at these three subcategories of Organic Acquisition, it is clear that there are some interesting new ways for marketers to take more control over how they leverage organic marketing to drive demand. Demand Generation brand advocacy demand generation Referral automation software B2B Referral Marketing CX b2b Insights
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Demand Generation, Lead Generation] How to Use Quizzes to Ramp Up Your Lead Database
    Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! They are visual, fun to take, and can be a great lead generation tool. Drive Traffic and Leads from Events. Generate New Leads from Social Media.
  • B2B LEAD BLOG  |  WEDNESDAY, DECEMBER 9, 2015
    [Demand Generation, Lead Generation] Marketing Automation & Demand Generation: The Yin & Yang of Online Lead Generation
    You’ve got the marketing automation software you need, so that’s all you need for lead generation, right? While marketing automation is an excellent step in the right direction, it’s only part of the equation when it comes to generating leads that end up as converted customers. Well, not exactly.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Demand Generation, Lead Generation] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent).
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Demand Generation, Lead Generation] Why You Should Invest In Inbound Marketing Before CRM Implementation
    What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? Increasing lead velocity and generating more sales qualified opportunities for the organization. Inbound leads cost 60% less than outbound leads.
  • SALES ENGINE  |  FRIDAY, NOVEMBER 6, 2015
    [Demand Generation, Lead Generation] How to gain a competitive advantage through your content
    Look for what your competition is NOT doing and go deep In Malcolm Gladwell’s book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants , he talks about the story of Vivek Ranadivé, a famous software CEO in Silicon Valley that also coached his daughter’s junior basketball team to a national championship. Lots of it.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Demand Generation, Lead Generation] Infographic: 4 Ways to Generate Leads with Marketing Automation Software
    Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers. Lead scoring helps generate a 20% increase in #sales opportunities Click To Tweet.
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Demand Generation, Lead Generation] Why sales isn’t off the hook for generating referral leads
    Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Referral automation software delivers what marketing promises: qualified leads. But this doesn’t mean that your sales team can just sit back and wait for leads to pour in. It’s not.
  • ACT-ON  |  THURSDAY, OCTOBER 22, 2015
    [Demand Generation, Lead Generation] Why Your B2B Marketing Needs More Video [And How to Add It]
    2) Videos are great for lead generation. That’s what Software Advice learned when they surveyed B2B marketers for their 2014 B2B Demand Generation Benchmark IndustryView study. The last thing would be video editing software. There are dozens of options, from free tools to $300 software packages.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 14, 2015
    [Demand Generation, Lead Generation] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    It’s time to care about tracking leads. If a marketing team isn’t reporting results with lead numbers that can be validated within the company’s CRM, most executives will think of the marketing department as overhead with no direct impact on revenue. Lead Generation. It’s time to better qualify leads. lead volume.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Demand Generation, Lead Generation] 8 Personalization Trends That Are Reinventing the Buyer's Journey
    This has given rise to demand generation. Unlike lead generation, which only aims to collect as many leads as possible, demand generation is concerned with creating valuable touchpoints with each buyer throughout their journey, and catering to their wants and needs over time. But we’ll get to that ….
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Demand Generation, Lead Generation] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    Email drives increased website visitors, helps convert website visitors into leads, helps nurture leads into customers and, perhaps most importantly, helps deepen your relationship with customers. With marketing automation software, the segmentation possibilities are seemingly endless. Demand GenerationConclusion.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Demand Generation, Lead Generation] 5 Power Players You Need On Your Lead Management Team
    If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Think of the sales lead process as a five-step system: Attract : Content and SEO are the magnets here. But there’s good reason for that.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Demand Generation, Lead Generation] 5 Keys to Revenue-Boosting Demand Generation
    In its place, these silo slayers have created a new revenue beast — the demand generation department. Treating leads like gold, it moves them from marketing to sales without any of the traditional barriers of a silo, nurturing these leads into long-term business. But demand generation is complicated.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Demand Generation, Lead Generation] 3 Steps To Waltz Your Way To Lead Generation Success
    Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. These recurring three steps of lead generation go hand in hand, with one not being able to work without the other two: Call-to-Action (CTA).
  • CRIMSON MARKETING  |  MONDAY, AUGUST 17, 2015
    [Demand Generation, Lead Generation] How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
    Not so, for David Rowe, CMO of enterprise software support company Rimini Street, an unlikely marketer who found his way over to “the good side” by accident, after an early career as an engineer and technologist. David Rowe is the Senior Vice President and CMO of Rimini Street , the leading independent provider of enterprise software support.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Demand Generation, Lead Generation] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Is our Sales and Marketing aligned to take advantage of automation and nurture quality leads? How can we apply real-time business intelligence and predictive analytics to our lead generation campaigns? Does our marketing automation software have the capability to do that? How do we measure return on investment?
  • AMPLIFINITY  |  WEDNESDAY, JULY 22, 2015
    [Demand Generation, Lead Generation] Selling is hard! Tracking referrals in Salesforce is easy
    These poor sales reps were doing their job – digging and searching for leads anywhere they could, trying to grow their business. There are stats and benchmarks out there about how many contacts you need to make on average to get a single qualified lead. I have a confession to make: I don’t always like sales people.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Demand Generation, Lead Generation] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. This is the set of actions that lead to form submission likelihood. B2B Online Marketing Blog Demand Generation
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 17, 2015
    [Demand Generation, Lead Generation] How to Market and Sell to the Modern Buyer
    This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Demand Generation, Lead Generation] Where is Your Demand Generation Program on the Effectiveness Quotient?
    In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. of marketers who believe their demand generation campaigns are effective.”. success rate for demand generation program effectiveness! Is that even worth mentioning?
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Demand Generation, Lead Generation] Marketing Automation Integration: Ensuring Critical Connections
    This means that marketing can’t rest on its laurels at lead nurturing alone, but instead, must continue on to a more comprehensive concept like customer nurturing. When we think of the customer experience , we must think of every point that a brand touches leads and clients. Welcome to the age of the customer.
  • MARKETING ACTION  |  FRIDAY, JUNE 19, 2015
    [Demand Generation, Lead Generation] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
    During a recent Demand Metric Virtual Summit , Chief Analyst Jerry Rackley interviewed our own Kevin Bobowski , VP of Demand Generation at Act-On Software, on the topic of digital marketing playbooks. Jerry Rackley Chief Analyst Demand Metric. A demand generation challenge. on our website.
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Demand Generation, Lead Generation] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume of impressions and therefore the greatest number of leads. Using broad match, your ads will also automatically show for expanded matches.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Demand Generation, Lead Generation] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    I know that I’m driving a better car every day because software updates are done while I sleep. That is a very important lesson for us marketers, especially in the world of B2B lead generation. 10 Steps to Boost B2B Lead Generation Performance. You need an integrated lead-to-revenue process model.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Demand Generation, Lead Generation] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. Tweet This Stat ).
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Demand Generation, Lead Generation] Demand Generation Benchmarks & Trends: Software Marketer Edition
    The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine. Marketing Automation Analytics Lead Generation Daily
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Demand Generation, Lead Generation] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it. Lead Reengagement.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Demand Generation, Lead Generation] Case study in data-driven B2B customer acquisition marketing
    One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. With responsibility for demand generation, Sechrist is mired in database marketing. Past purchase of cloud-based software. Like this post?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 6, 2015
    [Demand Generation, Lead Generation] How to get start with Marketing – Step 1 – Buyer Personas
    We now call Find New Customers the most Likeable company in BtoB marketing today, thanks to our partnership with Likeable Local – which is Social Media Marketing software to make YOU more successful. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas.
  • CONTENT STANDARD  |  TUESDAY, MARCH 24, 2015
    [Demand Generation, Lead Generation] The SaaS-y Marketing Leader’s 8-Step Checklist for Content Marketing
    Arguably, this statement is most applicable to whomever is responsible for marketing, whether it be the CMO, demand generation VP, or director of content marketing. That’s especially true if you work at a software company with aggressive growth goals. There are worlds between demand generation and lead generation.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [Demand Generation, Lead Generation] Pithy sayings by Seth Godin in a great book
    ” I was invited to host an online TV show call Mad Marketing TV by the former VP of Marketing at Act-On Software, David Appelbaum. “The world regularly offers us opportunities to step up, to lead and to raise our hands. We get a chance to lead and do the work that matters. Thank you Likeable Local. Saying yes.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [Demand Generation, Lead Generation] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    It may only be one component and it may or may not indicate clearly about conversion potential, but it shows the type of behaviour through social conversation that may ultimately lead up to a purchase. How can your organization get some Quick Wins for Your B2B Lead Generation ? Every company is going to be a software company.”.
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Demand Generation, Lead Generation] What’s Holding Back Your B2B Lead Generation?
    He wanted to see me about getting his B2B lead generation moving with some new ideas. Their lead generation had frozen over, he said, and need a big push. Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. How many leads are we getting?”
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Demand Generation, Lead Generation] Infographics are great for Content Marketing
    Likeable Local is Social Media Marketing Software to make YOU more Successful. (My Filed under: B2B demand generation , b2b lead generation companies , Chief Content Officer. If you need new customers, visit Find New Customers. My favorite marketing word is YOU, because it’s all about you.).
  • HOOTSUITE  |  THURSDAY, FEBRUARY 12, 2015
    [Demand Generation, Lead Generation] 9 B2B Social Media Marketing Tips for Social Media Managers
    Since you may be chasing the same leads, it’s important to be aware of your competition’s value proposition. Invest in social video to produce more leads. Video content generated the most leads, according to a B2B demand generation report from SoftwareAdvice. Engage with your customers on social media.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Demand Generation, Lead Generation] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    We call us Likeable because we’re partnered with Likeable Local in New York City, which is Social Media Marketing Software to Make You More Successful. A good example of how Find New Customers keeps promises is our client, Mintigo , a software company in San Francisco. You is the best word in marketing today.). I did. Amanda.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Demand Generation, Lead Generation] The State of Marketing Technology in Asia
    Software as a Service (SaaS) sales in this region is estimated to be growing at more than 20% a year, with vendors such as Oracle, and platforms such as LinkedIn Marketing Solutions, reporting big jumps in usage and revenue. Use real time feedback to generate insights and facilitate true dialogue with customers. Marketing Efficiency
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Demand Generation, Lead Generation] Right Time, Real Time Selling
    Use the web and technology to automate the “black art” of the top of the funnel — lead development. GXS, a former GE division, did this and grew website lead generation by 70%. In three months, they generated over 1,000 new leads, worth several million dollars in revenue based on close rate probability.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [Demand Generation, Lead Generation] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. The award-winning marketing expert and President of Find New Customers knows a lot about lead nurturing, and we offer a great free guide called 7 Keys to Lead Nurturing Success which you can download. It leads to sales.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Demand Generation, Lead Generation] How to Measure Email Success in 2015: A Call to ROI
    Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. To measure the type of revenue performance that I describe, you’ll need software tools that empower you to do so.
  • LEADERSHIP  |  FRIDAY, JANUARY 9, 2015
    [Demand Generation, Lead Generation] Interesting Infographics: 10 Ways to Convert More Customers Using Psychology
    Some of the examples are from a traditional B2C environment but I can see how we can apply it to our B2B lead generation strategies and tactics. For example if you offer a software product, perhaps you are offering a free trial or reach out for a conversation. Below are the 10 ways: 1. Research by Prof. Make an enemy.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Demand Generation, Lead Generation] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Our focus at NuSpark Marketing is lead generation.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Demand Generation, Lead Generation] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    That’s because for today’s B2B marketers, video has become a must-have demand generation tool. If fact, according to the results of a recent survey from Software Advice , if you’re not using video, you may be missing out on a valuable way to get more leads. Videos that Drive Leads. Moving Images. Educational.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Demand Generation, Lead Generation] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. And so with this activity the marketing team generated a million dollars’ worth of business. What are your thoughts to that?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Demand Generation, Lead Generation] Tradeshows and Events Drive Highest Quality Leads
    After all, do any of those meetings and exchanged business cards actually lead to new business? According to the results of a recent survey from Software Advice , the answer is a resounding yes. In fact, every other channel marketers are using had a lower cost-per-lead. They also realize that these leads don’t come cheap.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Demand Generation, Lead Generation] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. So, just how many pieces of software does it take to generate a lead? ” What gives?
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Demand Generation, Lead Generation] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. A software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Demand Generation, Lead Generation] Marketing Automation: Lessons from 4 case studies
    Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Scalability. Integration with the new CRM system. Results?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Demand Generation, Lead Generation] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Demand Generation, Lead Generation] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). But does that mean that demos are the most effective demand gen offer?
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Demand Generation, Lead Generation] Which channels work for B2B lead generation?
    US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. The post Which channels work for B2B lead generation? And marketing automation systems aren’t even on the radar for most.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [Demand Generation, Lead Generation] The World-Class Network of Jeff Ogden of Find New Customers
    I used to host the show by Act-On Software called Mad Marketing TV, after( did a webinar with them and their VP of Marketing asked to do “Phase 2″ with me. But when the visionary man behind the show, VP of Marketing David Appelbaum left Act-On Software , the show died. who directed all the shows. I’d love to do it.”
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Demand Generation, Lead Generation] Turning Website Visitors into Leads
    Jim Obermayer is the host of the Sales Lead Management Radio Program , which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). Recently, he interviewed Janelle Johnson, director of demand generation at Act-On, about the art of turning website visitors into leads. Bring it up.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Demand Generation, Lead Generation] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. With so many mediums to nurture leads, it’s difficult to know where to begin or if it is a worthwhile investment. Here are the top 5 reasons why lead nurture matters for marketing. It also leads to results.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Demand Generation, Lead Generation] Research Report: Lead Gen Not as Easy as Marketers Think
    Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Demand Generation, Lead Generation] Why the Future of Find New Customers is brighter than ever!
    We hired The Presentation Coach Bob Turel to help Find New Customers , the Tampa based demand generation agency, create a series of short and compelling videos each and every month. contact-form] Filed under: Fearless Competitor , Find New Customers , Florida , Keynote Speaker , Keynote Speaking , lead generation.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Demand Generation, Lead Generation] Get Started with a Content Marketing Library
    The demand generation team is working to attract new customers, and is creating campaigns for buyers at every stage of the journey. As a company begins to build out a library of content, the emphasis is usually placed on lead generation and the first three-quarters of the buyer’s journey. Assess your existing content.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 2, 2014
    [Demand Generation, Lead Generation] I’m sorry. but I don’t believe you. The Importance of Third Parties.
    “A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content. Why can’t Find New Customers past clients like Act-On Software get this? The problem of disbelief affects many companies. Think of buying a new car. TV ads.
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