• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Demand Generation, Lead Generation] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    any special software besides a browser, and. the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications. presentation is a great way to make both live and on-demand.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Demand Generation, Lead Generation] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Demand Generation, Lead Generation] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    'Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). But does that mean that demos are the most effective demand gen offer?
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Demand Generation, Lead Generation] Which channels work for B2B lead generation?
    US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. The post Which channels work for B2B lead generation? And marketing automation systems aren’t even on the radar for most.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [Demand Generation, Lead Generation] The World-Class Network of Jeff Ogden of Find New Customers
    I used to host the show by Act-On Software called Mad Marketing TV, after( did a webinar with them and their VP  of Marketing asked to do “Phase 2″ with me. But when the visionary man behind the show, VP of Marketing David Appelbaum left Act-On Software , the show died. who directed all the shows. I’d love to do it.”
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Demand Generation, Lead Generation] Turning Website Visitors into Leads
    'Jim Obermayer is the host of the Sales Lead Management Radio Program , which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). Recently, he interviewed Janelle Johnson, director of demand generation at Act-On, about the art of turning website visitors into leads.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Demand Generation, Lead Generation] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. With so many mediums to nurture leads, it’s difficult to know where to begin or if it is a worthwhile investment. Here are the top 5 reasons why lead nurture matters for marketing. It also leads to results.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Demand Generation, Lead Generation] Research Report: Lead Gen Not as Easy as Marketers Think
    Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Demand Generation, Lead Generation] Why the Future of Find New Customers is brighter than ever!
    We hired The Presentation Coach Bob Turel to help Find New Customers , the Tampa based demand generation agency,  create a series of short and compelling videos each and every month. contact-form] Filed under: Fearless Competitor , Find New Customers , Florida , Keynote Speaker , Keynote Speaking , lead generation.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Demand Generation, Lead Generation] Get Started with a Content Marketing Library
    The demand generation team is working to attract new customers, and is creating campaigns for buyers at every stage of the journey. As a company begins to build out a library of content, the emphasis is usually placed on lead generation and the first three-quarters of the buyer’s journey. Assess your existing content.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 2, 2014
    [Demand Generation, Lead Generation] I’m sorry. but I don’t believe you. The Importance of Third Parties.
    “A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content. Why can’t Find New Customers past clients like Act-On Software get this? 'The problem of disbelief affects many companies. Think of buying a new car. TV ads.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Demand Generation, Lead Generation] Missing Link on too many Websites – Marketing exec!
    There are two leading competitors – Voltage Security and Protegrity. Content marketing, lead nurturing, lead scoring – too much gets left out without leadership. The really savvy marketing companies are firms like the software company ConnectWise , down here in Tampa. One can learn quite a lot there.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Demand Generation, Lead Generation] 10 Great Marketing Tips from Find New Customers
    'Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently. Score visitor behaviors to identify marketing qualified leads.  Hand Marketing Qualified Leads (MQLs) to Sales and let them qualify. They loved these tips and for good reason. Please share it on social media too.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Demand Generation, Lead Generation] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. . Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. Honeywell.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Demand Generation, Lead Generation] Big Data WILL Transform Your B2B Lead Generation
    know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. So you should “use the latest and greatest software to start using Big Data in your business too”. '—If You Learn How to Use It  .
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Demand Generation, Lead Generation] The Appalling State of Marketing in Florida
    Have you purchased and set up marketing automation software, such as Marketo, Pardot or Act-On Software? For instance, 2 Yes’s would generate just 40 points. 'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here. link]. 20 points).
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Demand Generation, Lead Generation] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    You bought marketing automation and set up lead nurturing. First, let me ask you to grade yourself on marketing: Now there is one last question to answer: When a prospective customers visits our website and signs up for lead nurturing , how do we now when they are ready to buy and hand them to sales? The answer is lead scoring !
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Demand Generation, Lead Generation] Step 3: What you do when a visitor to your website is NOT ready to buy?
    'The answer: Lead Nurturing. The definition of lead nurturing is sharing information of value to your prospective buyer, so that you earn his or her trust and when he or she is finally ready to buy, she turns to her preferred supplier – you! Hey Tampa/St. Sales looks for Mr. Right Now. Great line! That may be your question.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Demand Generation, Lead Generation] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
    One was a law firm and the other was a software firm called ConnectWise. B2B demand generation B2B lead generation b2b lead generation companies Chief Marketing Officer CMO recruiting Find New Customers Florida Leadership Leadership Lessons Management best practices ” very focused on buyers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Demand Generation, Lead Generation] The Best Marketing TV show is coming back – sooner or later
    The show Marketing Made Simple TV was vastly better than the prior show I used to host for Act-On Software , Mad Marketing TV. got started in this because the first VP of Marketing at Act-On Software, David Appelbaum, invited me to host their show and my good friend Craig Yaris of Social Ribbit directed all the show. Hey Tampa/St.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Demand Generation, Lead Generation] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Are you looking to accelerate demand generation? Sign up for our email newsletter to receive tips and information on B2B lead generation. Is your B2B lead generation failing?
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [Demand Generation, Lead Generation] “Break the Ice” with B2B Lead Generation Programs that Work
    was sharing with Ben the unique advantages of the 360° view provided by a transformational B2B lead generation program. The reason he gave me was that they already had a lead generation software in which they have invested a significant amount of money and time, hence, change was not possible. Break the ice.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Demand Generation, Lead Generation] B2B Demand Generation Experts—A Call to Arms
    When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Legacy software that clings on, thus reducing efficiency and effectiveness of updated programs. Sales teams that demand continuous generation of new content. Google?
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Demand Generation, Lead Generation] How to Design Experiments for Your Website in 5 Easy Steps
    'Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. Here''s some sample data for Example Enterprise: Example Enterprise generates 60,000 website visitors and 500 leads per month. Not too shabby.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Demand Generation, Lead Generation] What Content Marketing ROI and a Beach in Fiji Have in Common
    Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two key areas: Optimizing the content marketing experience for lead generation. Design A Content Experience Optimized for Lead Gen. Make It Visual & Responsive.
  • THE POINT  |  TUESDAY, MAY 27, 2014
    [Demand Generation, Lead Generation] If You Write B2B Copy, You Need This Blog Post
    was reminded of this technique recently upon receiving an email from a software company that read as follows (names and other details changed to protect the misguided): “To get a complete picture of your company, you need an integrated business application. It goes something like this: “Would you like the car in red or blue?”
  • LEADERSHIP  |  TUESDAY, MAY 13, 2014
    [Demand Generation, Lead Generation] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
    Here is one buyer behaviour report that dives deep into aspects such as how soon you should call a new lead, months of the year and how they impact buyer behaviour, which days of the week work and don’t work for lead conversion, and so on. Take a typical example of an enterprise software that can be purchased online.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 24, 2014
    [Demand Generation, Lead Generation] Proud Graduate of the University of Notre Dame
    was working for large business intelligence software (where I was their top salesperson) I had just set a meeting with Keith Sherin, Chief Financial Officer of General Electric.  Filed under: B2B demand generation , B2B lead generation , Buyer Personas , Chief Marketing Officer , Fearless Competitor , Find New Customers , Notre Dame.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 5, 2014
    [Demand Generation, Lead Generation] Sales & Marketing Alignment: 3 Ways to Close the Gap
    'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. For example: How many leads does sales need to reach quota each month? What’s the lead conversion rate through the pipeline? How many nurture touches are needed to qualify a lead?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 25, 2014
    [Demand Generation, Lead Generation] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
    'Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Demand Generation, Lead Generation] Digital Marketing Glossary, Part 2
    'In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.”. lead nurturing, lead scoring, etc.).
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 21, 2014
    [Demand Generation, Lead Generation] SCORE with your customers. Introducing the SCORE Demand Generation program from Find New Customers
    SCORE is the idea behind this service from Find New Customers – to help companies create best-practices demand generation programs. In fact, a software firm in New Jersey hired Find New Customers as soon as they saw this plan. Just click the link below to download the SCORE demand generation program.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 4, 2014
    [Demand Generation, Lead Generation] New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014
    suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. billion. You heard it here first.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Demand Generation, Lead Generation] How to Define the Lead of Your Company’s Dreams [Infographic]
    'Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Remember, your leads needs to be a perfect match for your whole company — not just the marketing team. That’s why coming to an agreed-upon lead definition is essential to a successful lead generation strategy.
  • THE POINT  |  TUESDAY, JANUARY 21, 2014
    [Demand Generation, Lead Generation] Campaign Makeover: Simple Changes Increase Email Response by 25 Percent
    'I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. The number of leads was so impressive it gained the attention of Executive Staff. Kevin writes: “Below is one of our most successful email campaigns. What would you change?”. Plus it doesn’t mention the offer.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Demand Generation, Lead Generation] What Is Demand Generation? [FAQs]
    There’s one marketing concept, however, that sets the tone for all of this marketing activity -- and it’s called demand generation. hat exactly does demand generation mean, and how is it different from concepts like inbound marketing? What is demand generation? lead generation
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 21, 2014
    [Demand Generation, Lead Generation] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
    Last year, Twitter added a lead generation application to their platform, much to the excitement of marketers everywhere. Here is an example of what the tweet looks like: Called a “Lead Generation Card”, marketers can now attach this application to any tweet that promotes an offer. of all online ad revenue in 2013 ($3.17
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 15, 2014
    [Demand Generation, Lead Generation] The 2014 Priority List for Marketers
    'Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex. Tamara Graves is the Senior Director of Demand Generation at NetProspex. The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Demand Generation, Lead Generation] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. One demand generation manager (lifecycle strategy/content/campaigns). Lead Nurture Manager.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Demand Generation, Lead Generation] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). Lead Nurture Manager.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Demand Generation, Lead Generation] 9 Crippling Mistakes B2B Search Marketers Make
    For years paid search has been one of the most cost-effective media channels for B2B lead generation. Instead of continuing to invest in other lead generation programs, marketers put more money into search and expand search programs to include the display network (what used to be called the content network). Your Turn.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Demand Generation, Lead Generation] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    By attributing marketing spend to revenue, marketing can stop being a cost center and start being a revenue generator. The Flywheel Effect: Even though it is hard to start inbound marketing and gain that large following, once you do get going it generates momentum, like a flywheel! by the many marketers at Dreamforce this year.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 4, 2013
    [Demand Generation, Lead Generation] Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects
    'Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Demand Generation, Lead Generation] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    'Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. What does this mean for the demand generation marketer? Like the ability to keep one’s job. Or the ability to get home at a reasonable hour. Far from it. and so on.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 10, 2013
    [Demand Generation, Lead Generation] 10-Point Checklist: Getting C-Suite Buy In for Social Media
    The fact is, social is now an integral part of lead generation and marketing programs. Mark Yolton , senior vice president of digital, social and communities at business software and services purveyor SAP was quoted in a recent eMarketer article: “Social media marketing is no longer a nice to have—it’s a must have. 'Part 1.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Demand Generation, Lead Generation] 9 Search Marketing Tips for Effective B2B Lead Generation
    Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. asked him how long it would take the prospect to lead the headline of the blog post. I was ready for this. Silence. Made no sense to me.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [Demand Generation, Lead Generation] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    'When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Every company of 250 employees or more needs a best practices sales lead generation program. That’s the only way to fill sales funnels with qualified sales leads and deliver on revenue goals. Tons of those.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 13, 2013
    [Demand Generation, Lead Generation] NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners
    These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system can also integrate with event management software and Google AdWords.
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Demand Generation, Lead Generation] A 6-Point Email Marketing Checklist for B2B Lead Generation
    'A 6-Point Email Marketing Checklist for B2B Lead Generation -  Back-to-School B2B Primer—Part Two. HERE IS A 6-POINT CHECKLIST OF EMAIL MARKETING TECHNIQUES THAT ARE WORKING FOR B2B LEAD GENERATION TODAY. Try using a line like “KNOW Your Cost Per Lead—Use this ROI Calculator Today”. 1.     Hook, line and sinker.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Demand Generation, Lead Generation] 2013 B2B Marketing Priorities [Study]
    'Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
  • FEARLESS COMPETITOR  |  MONDAY, JULY 29, 2013
    [Demand Generation, Lead Generation] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
    Expectations were that they would get lots of leads, while the reality of one isolated marketing event is that results are very limited. “ We sponsored a show last year, but we only got one good lead. Frankly, in my opinion, if you sponsored just one isolated event, you’re lucky to get even one lead! Sandra Zoratti.
  • CRIMSON MARKETING  |  FRIDAY, JULY 26, 2013
    [Demand Generation, Lead Generation] The Content Experiment: An Interview with Rishi Dave [Podcast]
    'Content marketing is a core part of how you can drive your inbound lead generation funnel. Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 17, 2013
    [Demand Generation, Lead Generation] Why You Shouldn’t Assume when Signing Employment Agreements
    I’ve been running the sales lead generation company Find New Customers for over 5 years. small software company in Florida called Aplicor wanted those popular domains. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 11, 2013
    [Demand Generation, Lead Generation] Why Should You Check Out the Fun Show Marketing Made Simple TV?
    Jeff Ogden used to host for Act-On Software, Mad Marketing TV. Mad Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Looking for a great white paper on B2B demand generation? The latter is Marketing Made Simple TV.
  • LEADERSHIP  |  TUESDAY, JULY 9, 2013
    [Demand Generation, Lead Generation] Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?
    We see “leads”, “prospects”, “customers”, “lists”, “data”—do we see people somewhere in all this? We recently started a new LinkedIn Group specifically for Channel Executives to discuss B2B lead generation and social media. Are you looking for ways to fuel demand generation and increase marketing ROI? Be Socratic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Demand Generation, Lead Generation] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    'Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. a social software company. Significant percentages of the 1,000-plus people who attend are new leads. Step #1.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 20, 2013
    [Demand Generation, Lead Generation] 3 Reasons Your Demand Gen Sucks
    'Marketing departments have become quite sophisticated in their demand generation efforts. The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . There are three main reasons why your demand generation sucks: Getting bogged down in marketing automation.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Demand Generation, Lead Generation] Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads
    'Is your company struggling to create enough sales leads to keep sales funnels full? You need a good sales lead generation program to create quality sales leads. Jeff Ogden, author of The Definitive Guide to B2B Demand Generation – How to Find New Customers is looking for companies that exhibit this problem.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 7, 2013
    [Demand Generation, Lead Generation] Looking for B2B leads in all the wrong places?
    'While it may sound like an old country song from the movie Urban Cowboy, many companies waste too much time and energy looking for business-to-business leads in all the wrong places. This results in too many companies looking for leads in all the wrong places. The Executives'' Guide to Building a Lead Generation Engine.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 31, 2013
    [Demand Generation, Lead Generation] Do Linkedin Endorsements Really Matter to Hiring Managers?
    You can see Jeff Ogden has been endorsed 79 times for Lead Generation (updated) and 25 times for Demand Generation – that’s over 100 endorsements in this single topic. At face value, I’m one of the top lead/demand generation experts in the USA, (confirmed by all the marketing awards I have won too.)
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Demand Generation, Lead Generation] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    '10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are 10 things your CEO needs to know about B2B demand generation. was you.
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Demand Generation, Lead Generation] Demandbase API vs ReachForce Form Appending Solutions
    Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. SmartForms appends a survey’s worth of B2B data to leads at the moment of acquisition. Lead Scoring 'Demandbase or ReachForce? Demandbase vs ReachForce Match Rate.
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Demand Generation, Lead Generation] Demandbase API vs ReachForce Form Appending Solutions
    Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. SmartForms appends a survey’s worth of B2B data to leads at the moment of acquisition. Lead Scoring 'Demandbase or ReachForce? Demandbase vs ReachForce Match Rate.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Demand Generation, Lead Generation] 6 Marketing Automation Lessons I Learned the Hard Way
    'Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. They plan to use lead scoring, as well. Does your software have bright icons in different colors to identify hot leads?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 11, 2013
    [Demand Generation, Lead Generation] A Find New Customers client story – Why it didn’t work
    Recently, I was contacted by a CEO of a software firm in New Jersey via LinkedIn, after he checked out Jeff Ogden ‘s portfolio on LinkedIn. Feel free to see what he saw, Jeff Ogden on LinkedIn ) He wanted to crank up marketing, create a sales lead generation program , and drive more sales leads. ” Uh-oh!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Demand Generation, Lead Generation] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    'Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).  The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Lead management/nurturing (66%).
  • THE POINT  |  TUESDAY, APRIL 23, 2013
    [Demand Generation, Lead Generation] 2 Email Campaigns Show How (and How Not) to “Sell” Content
    The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language. 'Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. Note the sub-head (“Forrester Research, Inc.
  • MARKETING ACTION  |  MONDAY, APRIL 22, 2013
    [Demand Generation, Lead Generation] US Fleet Tracking Scores Success With Marketing Automation
    'Sam Sims, Director of Public Relations and Marketing for US Fleet Tracking, made the move to marketing automation to capture actionable data for targeted lead generation. B2B Marketing Corporate Act-On Software demand generation marketing automation marketing automation software Deployed quickly.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [Demand Generation, Lead Generation] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    'When hiring a B2B demand generation manager, don’t just hire a person. see lots of listings on LinkedIn looking for BtoB demand generation managers. In fact, I know of two software firms who hired in-house demand generation staff, then they pulled the plug on those staff. Hire a process too!
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 16, 2013
    [Demand Generation, Lead Generation] Marketing Is In The Throes of A Buyer Revolution
    What if marketing and sales can benefit from the use of personas and persona research as had product and software design ? I see a variety of demand generation, lead generation, and content marketing tactical efforts implemented not rooted in sound buyer behavior understanding. Tell Us About Yourself. Strategy
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 3, 2013
    [Demand Generation, Lead Generation] SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
    'Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales. Editor’s Note: We’re pleased to announce that a large software firm on the East Coast purchased the SCORE demand generation program.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Demand Generation, Lead Generation] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    'Buffer When hiring a BtoB demand generation manager, don’t just hire a person. see lots of listings on LinkedIn looking for BtoB demand generation managers. What’s the process that this new hire will use to craft a best practices btob demand generation program in your company? C – Clear.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 22, 2013
    [Demand Generation, Lead Generation] Sales Prospecting Perspective Weekly Recap - Week of March 18, 2013
    Today, I wanted to help our friends at Insidesales.com and Software Advice in promoting their 2013 Inside Sales Market Size Study. If we call the department Demand Generation, that resonates with marketing professionals and provides a different message and tone. Let's hope your sales pipeline isn't experiencing the same thing!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 21, 2013
    [Demand Generation, Lead Generation] Job Descriptions and Resumes – A Badly Broken System in Need of Repair
    Why companies can’t hire the best BtoB demand generation manager? know because it happened to me – when I was VP of Marketing at a UK software firm. brand-new salesperson (me) in a business intelligence software company took over world-wide responsibility for GE and grew worldwide revenue by 224% in just 12 months.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 21, 2013
    [Demand Generation, Lead Generation] Marketing is Still Hard, Agencies Are Here to Stay
    Customers often ask what different types of services agencies offer that can help with their lead generation efforts. Given the power behind marketing automation software solutions , clients now need to think more thoroughly and strategically about who they are targeting. Marketing Strategy. Data Quality. Where are they located? 
  • THE POINT  |  WEDNESDAY, MARCH 13, 2013
    [Demand Generation, Lead Generation] 3 Keys to an Effective Autoresponder Program
    Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. This article originally appeared as a guest post on Optify’s Lead Generation Software Blog.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Demand Generation, Lead Generation] Happy Birthday, sales lead generation company Find New Customers – belatedly
    'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Demand Generation, Lead Generation] New Marketing Report: B2B Lead Generation Trends 2013
    Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 19, 2013
    [Demand Generation, Lead Generation] “All there is in business is (digital) marketing and innovation” – Peter Drucker
    Give Sales a few high quality leads – then they sell them all and everyone is happy. Every company needs to invest in digital marketing and build an awesome B2B demand generation program that delivers those high quality sales leads. Gentle, ongoing lead nurturing to earn trust. Digital Marketing). ?  Peter F.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 15, 2013
    [Demand Generation, Lead Generation] B2B Demand Generation Starts with Strong, Structured Buyer Personas
    Let’s say you’re committed to driving qualified sales leads in your business in your digital marketing programs. Your company leadership just gave you a quota of qualified sales leads. In fact, the two most recent clients, both software firms, hired us to help them to interview their customers and document their personas.
  • THE POINT  |  MONDAY, FEBRUARY 4, 2013
    [Demand Generation, Lead Generation] A Really Useful B2B Marketing Benchmark Report from Optify
    This bias leads to an inevitable over-inflation of the mean results. Optify’s suite of digital marketing software is Web-based, so they’re able to extract metrics directly from their clients’ Web activity without any selection bias, excepting any prejudice due to the type of organization with whom they do business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 30, 2013
    [Demand Generation, Lead Generation] Where Are All The Great Leads Coming From? [VIDEO]
    by Christina Pappas | Tweet this What’s a top priority among B2B demand generation marketers? Cost per lead. That’s one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research report conducted in partnership with Eloqua. Check it out. was really puzzled.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Demand Generation, Lead Generation] Perspective on the B2B Demand Generation Benchmark Survey Report
    Last October, KoMarketing Associates  announced  the launch of research consultancy  Software Advice’s  B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Lowest Cost Per Lead Channels.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Demand Generation, Lead Generation] Top 50 B2B Marketing Influencers On Twitter
    Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency. Powerful.
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, JANUARY 16, 2013
    [Demand Generation, Lead Generation] 2012 B2B Demand Generation Benchmark Survey Report
    Research consultancy Software Advice recently released the results of a five month-long investigation into which channels, content and offers business-to-business marketers find most successful. Email marketing to a house list was the most popular channel and voted most as producing quality and quantity of leads. 26 to Nov. 12, 2012.
  • MARKETING ACTION  |  TUESDAY, JANUARY 15, 2013
    [Demand Generation, Lead Generation] Best Practices for Marketing and Sales Alignment – Webinar Coming Up
    Inbound marketing, email, lead qualification, content marketing; sales and marketing teams leverage a wide variety of initiatives to support demand generation and drive sales, and each one works better when the teams are aligned. They’ll cover topics including: Best practices for the funnel. Automating nurturing programs.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 10, 2013
    [Demand Generation, Lead Generation] Marketing Trends for 2013
    Digital marketing will solidify as the main channel for demand generation. Consultants, agencies, and new services will be needed to support new users and meet their demand for assistance. Content creation services and software will proliferate.". Marketing spend on software will increase.". View Original Article
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Demand Generation, Lead Generation] 9 Trends That Will Upset Your Marketing in 2013
    As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. The rapid emergence of content creation services and software. Don’t get stuck in the dust!
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Demand Generation, Lead Generation] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. The fact that B2B marketers are even asking this question shows how far demand generation thinking has progressed.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Demand Generation, Lead Generation] 8 Insightful Marketing Predictions for 2013 and Beyond
    We’re all after the Holy Grail of online marketing: sales-ready leads. The ability to segment email lists and personalize the content will help to maximize the effect of each email, resulting in more qualified leads.” - John Bonini, Content Marketing Manager, IMPACT Branding & Design. It's that time of year again! That's cool.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Demand Generation, Lead Generation] Study: B-to-B Marketers Lagging With Social Media
    Lead Generation. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Software and Hardware. RSS Feeds. --> --> Bookmark FOLIOMag.com.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 23, 2012
    [Demand Generation, Lead Generation] Sales Prospecting Perspective Weekly Recap - Week of November 19, 2012
    Before we dive into this weeks recap, I first wanted to share a post on a topic that is generating a lot of discussion recently; who should oversee outbound lead generation efforts, sales or marketing? I hope everyone enjoyed their time with family and friends yesterday and nobody over did it too much with their turkey dinner.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 15, 2012
    [Demand Generation, Lead Generation] How Marketing Software With Social Features Can Increase ROI
    Marketers hear a lot about the importance of integrating social media with traditional software-based marketing tactics such as landing pages and email. In the past, integration was difficult because marketing software platforms didn’t combine social networking with other features. 3) Viewing the webinar on-demand. Hard work.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 25, 2012
    [Demand Generation, Lead Generation] Email Marketing: Timing is everything
    With email open rates continuing to decline over the past few years, making sure your email gets opened can be critical to the success of your demand generation campaigns. Mailermailer.com also found that messages that are scheduled to be delivered between early evening and early morning lead to higher open and click rates.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Demand Generation, Lead Generation] The ROI of Marketing Automation
    Generate more high quality sales-ready leads. Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Given the fact that they are using the exact same software, why does Company A achieve such amazing results when Company B does not? What defines a sales-ready lead? Process. Ideas.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 4, 2012
    [Demand Generation, Lead Generation] What’s Wrong With Marketing Automation?
    When marketers get their hands on marketing automation software, they’re usually very excited to get started. Not getting enough leads into the system. For many companies, the problem also entails the fact that they just don’t have enough marketing leads to start. Leads drop out, unsubscribe or stop opening emails.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Demand Generation, Lead Generation] 2012 #Nifty50 Top Men in Technology on Twitter
    Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Jim leads the AT&T Global Response Team, which performs security research and incident response for the AT&T global network.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Demand Generation, Lead Generation] The Top #Nifty50 Women in Technology on Twitter for 2012
    Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Stacey Acevero.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Demand Generation, Lead Generation] The Top #Nifty50 Women in Technology on Twitter for 2012
    Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Stacey Acevero.
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 23, 2012
    [Demand Generation, Lead Generation] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
    In addition, it email through effective use of marketing automation software, can show you just where your prospects are in their buying process and even allowing you to adjust your message and they progress through that process. If you’re wondering how to build a demand generation program that will use email effectively?
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