Only B2B

NOVEMBER 28, 2019

Creating a successful demand generation plan is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. Must Read: Quick Guide: Retain Customers with Demand Generation Strategies.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Valasys

MAY 27, 2021

Demand generation and lead generation are two different yet significant aspects of any business. But before we dive into demand generation vs lead generation, let’s have an understanding of each of these terms, individually. What is Demand Generation? What is Lead Generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

PureB2B

DECEMBER 29, 2021

The reality is Demand generation has never been an easy process to plan and execute for. Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring. Top of Funnel Demand Generation. Account-Based Marketing.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

PureB2B

DECEMBER 29, 2021

The reality is Demand generation has never been an easy process to plan and execute for. Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring. Top of Funnel Demand Generation. Account-Based Marketing.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

Rev

APRIL 2, 2019

According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet.

Demand Generation 111

Demand Generation Ideal Customer Profiles Marketing AI Demand 111

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? So, read up! .

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 94

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Needless to say, generating leads from IT buyers is hard.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Televerde

JULY 11, 2022

However, you don’t need to feature your product in a Hollywood hit to increase the demand for your product. Instead, you can use demand generation campaigns to introduce your product to your ideal customer and increase sales. Learn some demand generation campaign ideas and how to create a successful strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. How do you define a lead?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Sales Engine

SEPTEMBER 13, 2017

Savvy B2B marketers are recognizing the limits of today’s email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. Evaluate the system’s user interface—is it intuitive?

Demand Generation Agencies 120

Demand Generation Agencies Marketing Budget Demand Generation Demand 120

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. If demand generation is your ultimate goal of creating videos, how can you allow and encourage users to convert before, during, or after your video?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Companies find it difficult to only rely on lead generation activities.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Companies find it difficult to only rely on lead generation activities.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. How do you define a lead?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

PureB2B

APRIL 20, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans. Decisional Intelligence vs Big Data in Demand Generation?

Demand Generation 62

Demand Generation Demand Generation Work Management 62

Rev

JUNE 21, 2023

But you’re not wrong for thinking that the goals of lead generation and sales prospecting sound similar. While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales prospecting focuses on targeting and converting specific, high-quality prospects.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Inbox Insight

NOVEMBER 17, 2023

Harnessing intent-based marketing tactics Employing intent-based marketing tactics allows modern marketers to tailor their budget towards the segmented target audiences that are most likely to make a purchase. Prospects in this stage are still researching, signifying that they do not have an immediate need for a solution.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Only B2B

NOVEMBER 28, 2019

Creating a demand generation plan which is successful is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. Must Read: Quick Guide: Retain Customers with Demand Generation Strategies.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

PureB2B

FEBRUARY 8, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans. Decisional Intelligence vs Big Data in Demand Generation?

Demand Generation 62

Demand Generation Demand Generation Work Management 62

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Zoominfo

FEBRUARY 1, 2018

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Marketing Insider Group

SEPTEMBER 22, 2020

Once you’ve outlined yours, here are some other helpful tips you can while implementing it to ensure an effective, lead-generating campaign. Here are 5 of our best tips for creating lead-generating marketing campaigns: 1. Here are some examples of the types of offers you can promote: Software demos. Sale discounts.

Lead Generation 299

Lead Generation Campaigns Generation Planning 299

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. The vision of customer-centric and lifecycle-aware demand marketing remains solid.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Televerde

APRIL 11, 2023

For a vehicle to continuously run, it needs every part of its engine to function correctly, just like a demand engine in marketing. The modern demand gen engine is far more complex as customers want more information and products are more intricate. Find a team that matches your goals and has the necessary resources to succeed.

Demand Generation Agencies 98

Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

PureB2B

JANUARY 31, 2022

In the changing world of demand generation marketing, the ability to generate quality leads remains the biggest ROI driver. Lead generation, both inbound and outbound, ideally feed your marketing and sales team with prospective customers who are looking to engage with brands like yours. Quality Lead Scoring.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Marketing Attribution 62

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Markempa

APRIL 12, 2019

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because we are often judged by the company we keep.” In this post, I’m going to explain how the halo effect applies to lead generation.

Demand Generation 67

Demand Generation Demand Effectiveness Generation 67

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Other lead generation tools include: Extole : Word-of-mouth referrals are of the most powerful lead generation tools.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

ViewPoint

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

Demand Generation 120

Demand Generation Work Management Marketing Management Lead Management 120

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. Wrapping it up.

Lead Generation 110

Lead Generation Generation Marketing Qualified Leads Leads 110

The Effective Marketer

DECEMBER 20, 2011

Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management.

Demand Generation 100

Demand Generation Marketing Management Lead Management Demand 100