Oktopost
JANUARY 11, 2024
Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. What is a Demand Generation Tool?
NuSpark Consulting
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I would look forward to discussion on any books you think should be on my “hall of fame” list.
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Inbox Insight
APRIL 22, 2024
As B2B marketers, your success relies on capturing the attention of your target audience and effectively converting them into leads. A compelling lead generation strategy tailored specifically for enterprise companies can help you achieve these goals.
Heinz Marketing
MARCH 21, 2022
This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. What does that say?
Customer Experience Matrix
FEBRUARY 13, 2014
Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'
Marketing Insider Group
APRIL 19, 2011
Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Can that content be downloaded from your website with a simple web form for lead capture? Marketing houses that content on landing pages with web forms for lead capture.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
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