Demand Generation Lead Capture Lead Management Marketing Automation 
Oktopost
JANUARY 11, 2024
Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions.
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.
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NuSpark Consulting
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. Maximizing Lead Generation: The Complete Guide for B2B Marketers.
Inbox Insight
APRIL 22, 2024
As B2B marketers, your success relies on capturing the attention of your target audience and effectively converting them into leads. A compelling lead generation strategy tailored specifically for enterprise companies can help you achieve these goals.
Marketing Insider Group
APRIL 19, 2011
This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes.
NuSpark Consulting
DECEMBER 5, 2011
Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. D- Demand Generation. M- Marketing Automation. N- NuSpark Marketing.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.
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