Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is gaining the most attention for this at the moment.
Customer Experience Matrix
AUGUST 29, 2013
My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.
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markempa
SEPTEMBER 28, 2010
I'd like to hear your thoughts about what Dave has to say, and what your organization is (or isn't) doing to ensure marketing does its job so sales professionals can do theirs. For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website. They network.
chiefmartech
APRIL 11, 2016
The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.
The Point
SEPTEMBER 4, 2012
First, if your sales force is unable to follow up with all the leads you’re generating for them, the solution is NOT (I would argue) to generate fewer leads. Secondly, shorter forms don’t necessarily generate lower-quality leads. And furthermore, so what if some prospects aren’t yet ready to buy?
Funnelholic
DECEMBER 17, 2015
Here at Infer , we eat our own dog food when it comes to demand generation and sales development, and we believe in sharing successes in order to contribute to the growing community of forward-looking predictive practitioners. a sales or marketing challenge where Infer can offer value). Outbound Prospecting.
Adobe Experience Cloud Blog
MARCH 8, 2010
More specifically, the event is bringing together sales and marketing leaders to leverage sales-oriented SaaS technologies so their teams can sell faster, better, and smarter. The day kicked off with Gerhard Gschwandtner of Selling Power magazine and Umberto Milletti, CEO of InsideView who discussed how to achieve sales success.
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