Demand Generation Information Marketo Microsite 
The Point
DECEMBER 16, 2013
Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.
The Point
FEBRUARY 11, 2014
Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On. HS] Thanks Paul!
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Adobe Experience Cloud Blog
APRIL 9, 2009
LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. What information do they need to make a decision? But they’re just that: tools. Begin by creating buyer personas—who are your buyers?
SnapApp
FEBRUARY 23, 2016
Content should educate and inform rather than interrupt and sell. Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.
SnapApp
FEBRUARY 22, 2016
Content should educate and inform rather than interrupt and sell. Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” .
SnapApp
JANUARY 24, 2017
Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Looking for more information to inform your strategy for the year ahead?
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