Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1 Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. b2b marketing automation demand generation software marketing technology Raab VEST report' If there’s a logical connection between those businesses, I don’t want to know about it.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JULY 11, 2011

The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses. Is the marketing automation bubble about to burst?

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

APRIL 26, 2011

HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. See my List of Demand Generation Vendors for other options.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

APRIL 20, 2010

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Tags: marketing sales alignment lead management demand generation.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

AUGUST 2, 2012

We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix. Revenue figures tell a similar story, as does revenue per client. million) and the $70 million in 2012 revenue hasn’t happened yet.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

OCTOBER 26, 2009

Presumably this was the result of the survey method – an online survey based on email invitations to the lists of King Fish and co-sponsors HubSpot , Junta42 and Upshot Institute. Tags: custom content king fish media marketing measurement social media online marketing custom media demand generation.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

JULY 31, 2012

It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

FEBRUARY 1, 2012

The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. After rooting around in the numbers like pig hunting truffles, here’s what I dug up: Core marketing automation is growing fastest. Myth busted.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 6, 2013

Of the other major vendors, Marketo and HubSpot have both been quiet recently. Only Infusionsoft kept up its 50% rate in both years. All told, then, I was expecting the industry growth rate to fall compared with last year’s estimated 60%, which itself might need some downward revision.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

JANUARY 10, 2012

I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. I’ve revised my big list of demand generation vendors to reflect this. She tells me nearly all of her clients are larger than that.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 27, 2010

So I also created a reality check by looking at vendors who target the different buyer types. I excluded HubSpot because it is a fundamentally different product.) I think these weights are reasonable representations of how buyers think in the different categories. But they’re ultimately just my opinion.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

JANUARY 11, 2011

. - total employees comes to about 470 (I have to make guesses for a couple of small vendors and reduce the Silverpop total to account for its large B2C business). Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

FEBRUARY 9, 2012

As I pointed out last week , it’s no coincidence that four of the five largest vendors are venture-funded (six of seven, if you include Infusionsoft and HubSpot ). Another factoid that makes the point even more clearly: three of the four fastest growing received major new funding in the past year.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 12, 2013

Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. One is greater concentration among the industry leaders. My primary measure is employee counts, which are revealed by more vendors than revenue.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 17, 2010

But my idea of "inbound marketing" is more along the lines of HubSpot , which provides search engine optimization, paid search campaign management, social media monitoring and posting, blogging, and Web content management. These features are certainly useful. Of course, the real trick would be linking social media comments to lead profiles.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 12, 2010

Marketing automation vendors will move beyond current efforts at generic industry education to provide one-on-one assistance to their clients via their own staff, partners, and built-in system features that automatically review client work, recommend changes and sometimes implement them automatically. Integration will be the new mantra.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120