The Point

MAY 27, 2014

I was reminded of this technique recently upon receiving an email from a software company that read as follows (names and other details changed to protect the misguided): “To get a complete picture of your company, you need an integrated business application. Adapted from “The High Tech Direct Marketing Handbook”.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

The Mx Group

NOVEMBER 17, 2017

If you want the account engagement score to be part of your metrics mix, it is important to understand how the different tools calculate it and pick the tool that is the most meaningful to your business. Do you have any economical suggestions for managing offline data and IP targeting? How do we decide which to target?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

The Point

NOVEMBER 9, 2009

Increase productivity” is a throwaway – every software product ever developed can make the same claim. Tags: B2B Marketing Demand Generation E-mail direct marketing email design email marketing b2b demand generation b2b direct marketing b2b lead generation.

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

Customer Experience Matrix

FEBRUARY 1, 2010

The gist of the argument is that traditional direct marketing agencies, marketing automation software vendors and marketing services providers have mostly remained focused on outbound campaigns. They did move from direct mail to email, but those are pretty much the same thing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

The Point

MARCH 11, 2010

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. I’ve written a number of times in this space about how to maximize response from email Webinar invitations. For example: 1. Sell the offer, not the product.

Webinar Metrics 100

Webinar Metrics Demand Generation Copywriting Display 100

Crimson Marketing

DECEMBER 12, 2014

By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. Through the use of marketing technology and software marketers using email marketing can determine which elements will best convert into sales.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Funnel Entrance: Targeting audiences who are exploring solutions. Digital Audience Research. Social Media. It’s that simple.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

KoMarketing Associates

AUGUST 7, 2018

The best way to solve this is to get a front-row seat to how your audience experiences your marketing. Usually, usability tests are done for software products or websites. We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

FEBRUARY 16, 2016

“Lack of understanding” was cited as the top challenge in using programmatic for 47% of B2B marketers. 5 B2B Lead Generation Stats and Facts. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). Direct Marketing ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. Adam is Director, Field Marketing and B2B Marketing Evangelist at SilverPop. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The High-Tech Direct Marketing Handbook (Ebook).

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Rebel Brown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi.

SMB 40

SMB ROI Marketing Budget Work Management 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. One is cost.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Michelle Killebrew.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

thePoint

MAY 25, 2018

The priorities are simple; For your overall brand (which will be represented on your website and all marketing) and then each initiative area, create great messaging. After clearly identifying your target buyers and creating the messaging/content to engage them, you can now consider a media campaign. Media and Media Campaigns.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. Small and medium businesses have come alive as of late, and there is a real race on to address this marketplace, particularly with new simplified solution sets, on-demand applications (SaaS) and strong channel / reseller relationships to help reach these buyers.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Single Grain

APRIL 28, 2022

Ready to Hire the Right Direct Response Agency? What Is a Direct Response Agency? Sometimes called “push marketing,” direct response advertising is a form of promotion which involves presenting a target customer with an offer to convince them to buy something fast. Get My Free Direct Response Marketing Plan.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 59

Ambal's Amusings

NOVEMBER 19, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. There’s a Sucker Born Every Minute – Esp. Ardath Albee. Mac McIntosh.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

markempa

APRIL 12, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

SnapApp

NOVEMBER 2, 2017

In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . To improve B2B lead generation , your organization needs a strategy for producing and promoting content. Researching your ideal target leads. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Marketing Institute

OCTOBER 29, 2018

Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. It had everything to do with the ability to more easily engage one of the hardest to reach audiences on the planet – software developers. Player – content as contributor.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Paid Search Agency 106

Content Marketing Institute

OCTOBER 29, 2018

Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. It had everything to do with the ability to more easily engage one of the hardest to reach audiences on the planet – software developers. Player – content as contributor.

Lead Ranking 75

Lead Ranking Enterprise Management Work Management Marketing Management 75