The Point
MARCH 18, 2014
Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? In fact, I’d recommend it.
The Mx Group
NOVEMBER 17, 2017
If you want the account engagement score to be part of your metrics mix, it is important to understand how the different tools calculate it and pick the tool that is the most meaningful to your business. Do you have any economical suggestions for managing offline data and IP targeting? How do we decide which to target?
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The Point
JUNE 26, 2009
Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.
The Point
APRIL 8, 2010
Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. As long ago as 2002, the Direct Marketing Association was reporting that fully 33% of people change their email address once per year. After all, you’ve earned them! *As
Customer Experience Matrix
OCTOBER 15, 2010
I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.
The Point
MAY 11, 2015
However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Sure, data rules the roost.
Adobe Experience Cloud Blog
JUNE 27, 2016
So, how are marketers like the giants of the ocean—sharks and whales? Sharks find a specific target and then spend time hunting it down, similar to account-based marketing (ABM) , in which an organization identifies a number of target accounts and dedicates sales and marketing resources to penetrate and close them.
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