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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. Marketing Automation Software Guide decided to answer this question. Share this on Bebo.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. “Demand generation&# is a better term, though still not precise. Share this on del.icio.us.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Tweet This!

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! Share this on del.icio.us.

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Best Marketing Strategy Insights of 2009

Webbiquity

How effective is demand generation software? What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical?

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Top Social Media and Marketing Books of 2010

Webbiquity

Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on Mixx.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Let me know by email (contact information is on website listed below.). Alexandre Sagala is the co-founder of Alsamarketing, a provider of marketing automation software that helps marketers convert and nurture online visitors into customers. Tags: Marketing Automation and Demand Generation Alexandre Sagala. Tweet This!