Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails.
Webbiquity
JANUARY 27, 2011
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
Webbiquity
FEBRUARY 14, 2010
Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. “Demand generation&# is a better term, though still not precise.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.
Webbiquity
JUNE 8, 2010
Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood.
Webbiquity
FEBRUARY 14, 2010
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.
Expert insights. Personalized for you.
120 
Let's personalize your content