Demand Generation and Digg - B2B Marketing Zone

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

Inbound Marketing

Inbound Marketing Budget Programs Paid Search Agency Digg

Content Curation: The Oldest Media Activity

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

Curation

Curation Activities Media B2B Thought Leadership

Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Demand Generation , Media Tagged with audience , B2B , ROI , value Like Be the first to like this post. It is your marketing gold.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

That's John Doe to You

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Are you ready to market your marketing and begin changing perception and behavior? Theme: Enterprise by StudioPress.

B2B Thought Leadership

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation

Facebook Is Bigger than the Numbers

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Facebook

Facebook Emarketing Digg Stats

Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

MARCH 28, 2011

Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post. And in my book, that makes Twitter social media. Theme: Enterprise by StudioPress.

Twitter

Twitter Social Marketing B2B Marketing Broadcasting

Set Your Content Free

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. As a client once told me: If you must have a registration form at all, keep it short. People aren’t willing to make up that much information for your content.

Peer-to-peer

Peer-to-peer Content Digg Demand Generation

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

APRIL 7, 2011

You now have a campaign created for the minority that respond (by definition not a cross section of your target audience) and not optimized for its purpose : creating or changing brand perception. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. As a brand marketer, you went backwards.

Click Rate

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management

Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. A marketer during the week, my weekends are often spent with family in the garden, which has grown well beyond its small corner. Theme: Enterprise by StudioPress.

Social Media

Social Media Media Budget Programs B2B

Connecting Thought Leadership to Sales

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. If not, you need to ensure your organization, not just your marketing , is aligned around a common idea. Photo caption updated, thanks Robert !

Thought Leadership

Thought Leadership Top of Funnel B2B Thought Leadership Digg

Online Advertising WILL be Regulated

Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Advertising Agencies

Advertising Agencies Advertisements Advertising CAN-SPAM

Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 9, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Enterprise Management

Enterprise Management Spyware Blast Campaigns Marketing Management

Email List Rental: Approach with Caution

Digital B2B Marketing

MARCH 4, 2011

With list management practices like this at Ziff, and possibly many other B2B list providers, it is no wonder marketers say the effectiveness of B2B email list rentals is decreasing. As long as these practices continue, marketers have good reason to approach email list rentals with caution.

Enterprise Management

Enterprise Management Advertising Agencies Digg Demand Generation Agencies

Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Social Media

Social Media Social Marketing B2B Marketing Media

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Paid Search Agency

Paid Search Agency Ad Frequency Digg CAN-SPAM

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. They won’t understand the social side of social media, and it will clearly show.

Social Marketing

Social Marketing B2B Marketing Enterprise Management B2B

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

MARCH 25, 2011

Targeting Data. LinkedIn has tremendous B2B data for targeting advertising. Since data is collected and used for targeting within LinkedIn, online advertising regulation would likely benefit, not harm, LinkedIn. This, combined with targeting, likely explains the above-average engagement referenced above from LinkedIn campaigns.

Linkedin Media B2B Digg

Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Four Insights for Cloud Computing Marketers

Digital B2B Marketing

MARCH 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. This is just a thin slice of the information that was included in the report. Theme: Enterprise by StudioPress.

Enterprise Management

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership

B2B Marketing Zone

Digital B2B Marketing

10 Ways to Kickstart Your Inbound Marketing Program

Content Curation: The Oldest Media Activity

Webinars

Trending Sources

Your Audience is Gold « Digital B2B Marketing

Webinars

That's John Doe to You

Facebook Is Bigger than the Numbers

Twitter IS Social « Digital B2B Marketing

Set Your Content Free

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Making Your Social Media and Your Garden Deliver « Digital B2B.

Connecting Thought Leadership to Sales

Online Advertising WILL be Regulated

Part One: Marketing Measurement and Pissing People Off

Email List Rental: Approach with Caution

Social Media and Selfless Social Good « Digital B2B Marketing

Part Two: Marketing Measurement and Pissing People Off

Why B2B Marketing Is Not Social: An Unexpected Insight from.

LinkedIn is the New B2B Media Powerhouse

Online Advertising Metrics: A Simple Framework

Four Insights for Cloud Computing Marketers

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