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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! Post this on Diigo.

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Top Social Media and Marketing Books of 2010

Webbiquity

, The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space… eMarketing Strategies for the Complex Sale by Ardath Albee. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read. Check out the Webbiquity bookstore.

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Best Marketing Strategy Insights of 2009

Webbiquity

How effective is demand generation software? Social media thought leader Brian Solis disects shifts in b2b marketing spending, making extensive use of data from eMarketer on metrics such as changing budget allocations, objectives of using social networks and other social media sites, ROI measurements and more. Well worth a read.

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Facebook Is Bigger than the Numbers

Digital B2B Marketing

of all US online display dollars, according to eMarketer. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it.

Facebook 100
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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. B2B Marketing Online , March 11, 2010 How social media applies to our target audience of business professionals, and help us achieve our B2B revenue goals. 7 Demand Generation Best Practices , March 11, 2010.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference B2B Lead Management Market Heats Up : Comments Laura -- Well said!