SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Internal Databases vs. External Databases.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

PathFactory

JANUARY 3, 2019

The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. more effective at generating SQLs. To form or not to form?

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Digital B2B Marketing

OCTOBER 17, 2016

We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Well, their lead score leaves a lot to be desired… Sure, all else equal, someone consuming more specific information about your offering is a better prospect.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Your buyer’s fundamental definition of value has changed, which means you must be agile and quickly adapt to that change. Delivering value through your message. everything that ABM stands for).

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Expand your reach within those accounts. Account Mapping.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

PathFactory

SEPTEMBER 5, 2018

Effective targeting, messaging, testing and optimization are all worthy challenges on their own. Emily Thurman , VP of Demand Generation at AlienVault. For paid ads it’s usually lead gen. Emily : Given my role in demand gen, I’m primarily lead gen focused. But to really master it is an art.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Despite all their posting, launching, and running up the corporate card, few visitors become leads. It’s a myth that it has to cost a lot of money , and the lack of high production values can come across as authenticity.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Despite all their posting, launching, and running up the corporate card, few visitors become leads. It’s a myth that it has to cost a lot of money , and the lack of high production values can come across as authenticity.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65