The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. The same principles apply to Content Selling.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Branding Doesn’t Matter. Brand may not matter, but message does.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Adobe Experience Cloud Blog

JULY 26, 2010

Fortunately, there are plenty of experienced lead generation companies out there, covering many industries and verticals. When comparing lead generation companies, how do you cut through the fray and determine which one is the best fit for your business? This variety can make it difficult to choose the best provider, though.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Markempa

MAY 13, 2019

7 Tips to Improve MQL Routing Tip 1: Set up a service-level agreement on lead routing with sales Do you have the following things documented by your sales team? Written criteria for lead routing (territories, vertical focus, product interest, etc.) Routed leads via automated rules in Salesforce.com. Here’s how. Not likely.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84