Tony Zambito
FEBRUARY 7, 2012
Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins. Research and Insight.
Customer Experience Matrix
JULY 16, 2009
2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.
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Tony Zambito
APRIL 17, 2011
Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing. Older non-contextual methods of research will no longer suffice in today's social and buyer-driven marketplace.
Tony Zambito
NOVEMBER 8, 2010
Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand. Demand is still very much part of the business vocabulary today. This shift underway is creating an economic relationship between demand, experience, and revenue.
Tony Zambito
JUNE 26, 2011
Image via Wikipedia. What we do know is that B2B buyers are demanding more social experiences in their buying processes. The Research Methods of Social Buyerology (buyerpersonainsights.com). To date, it appears that many of the efforts to reach buyers remain tactical in nature.
Tony Zambito
SEPTEMBER 22, 2010
Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.
Tony Zambito
SEPTEMBER 8, 2010
Image via Wikipedia. Cohesion : In conversations with several B2B CEO’s, a recent issue is that while there have been new approaches related to areas such as demand generation, content marketing, and social media, there is a lack of cohesion in these efforts that contributes to the overall buyer experience.
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