KoMarketing Associates

NOVEMBER 19, 2015

In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. People don’t always tell you what they’re thinking. Separation may mean not knowing what matters most to a buyer, ending in our failure to deliver.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

LEADership

FEBRUARY 20, 2015

In the early stage of the funnel, our prospect is usually not ready to buy and has little knowledge of the products and services we provide. This is the time to offer materials that showcase your product or service sucy as a buying guide, templates, ROI calulators, analyst reports or an RFP. astonishment. uncertainty.

Sales Qualified Leads 40

Sales Qualified Leads Top of Funnel RFP Leads 40

The Point

JUNE 18, 2013

When a sales person upsells to a financial services company in Germany, certain messages will resonate better compared to a manufacturer in the US. And when a sales person is speaking to a new prospect, certain messages will be more effective compared to when speaking to someone in the final evaluation stage.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? When going through the RFP Process make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? So…How do you pick a B2B digital marketing agency? So…How do you pick a B2B digital marketing agency?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? So…How do you pick a B2B digital marketing agency? So…How do you pick a B2B digital marketing agency?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. I think at one point I even put "drag and drop interface" in my RFP. 3) People don''t exist in a vacuum.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28